Gay marketing by telephone companies

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TOPICS: Gay market. Lesbian and gay marketing. Advertising. Gay workplace diversity. Gay marketing by telephone companies. Mainstream companies targeting gays and lesbians. Lesbian advertising. Gay advertising. Gay market homophobia. Diversity marketing.

This is one I saw a few weeks ago and which is still making me laugh. Though sometimes you really do wonder about whether some people actually believe their own anti gay rhetoric.

A group in the US with right wing political links that is trying to besmirch the reputations of the mainstream phone companies by alleging all sorts of crazy stuff about their activities and policies. A link below is to three recordings made during real telephone conversations with call centre workers representing a right wing group, whose main sales pitch is to criticise telephone companies like AT&T, MCI and Sprint, primarily on the basis of gay marketing and gay workplace diversity initiatives.

An hilarious range of allegations is made against all these brands, including the criticism that some of them target the gay market through lesbian and gay advertising and other forms of gay marketing. These three recordings are so unbelievable that a US newspaper, the New York Sun wrote about it a couple of months back under the headline Hate Speech on the Other Line.

Gay and lesbian groups and gay marketing specialists see this group for what they are. Fringe. It would of course be only just really funny if the tactics employed by this particular right wing group were not so creepy. There is more than a tinge of anti gay hate about all this, even though they really shoot themselves in the foot with their gay hate discussions and anti gay marketing rhetoric.

Some of what they say is just very, very misguided.

You can listen to these three recordings online now at the website of the guy who has recorded them. His name is Eugene Mirman and the recordings are available at his own website: here.

There are also direct links to the three MP3 file recordings for you, if you prefer to get straight to them here, here and here.

The right wing group were trying to use hate speech to get people to switch their telephone company.

Using anti gay market rhetoric is perhaps best seen as being part based on hate, and part based on commerce - in trying to get people to use homophobia as a reason to switch phone companies to generate profits for their employers.

Either way, gay marketing, and targeting the lesbian and gay market, is not something that will disappear, no matter how much these people wish it would. The gay market is not going away. And gay people and the brands that seek their business as customers are not 'evildoers'.

It is just good business.