UK gay weddings begin

TOPICS: UK lesbian and gay market. Out Now Consulting. Gay market for weddings. Civil partnerships. UK lesbian civil partnerships. UK gay civil partnerships. Companies targeting gays and lesbians using tailored lesbian and gay marketing strategies. Gay marketing. Lesbian marketing. Brands in UK becoming more interested in understanding and reaching their gay customers. First UK lesbian and gay weddings. Gay and lesbian civil partnerships now a reality in UK gay market.

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Britain's first lesbian and gay weddings took place on 19 December 2005, under the new UK gay civil partnerships laws. The gay honeymoon market alone is estimated by Out Now to be worth more than 600 million pounds.

Grainne Close and Shannon Sickels, became the first UK couple to enjoy equal rights under UK civil partnerships laws, following their civil partnership ceremony today in Northern Ireland.

Out Now expects that many more gay and lesbian couples than the 11,000 - 22,000 couples over the next five years currently estimated by the UK government will actually register their gay or lesbian civil partnership under the new UK civil partnership laws.

700 gay and lesbian civil partnerships will be registered in the UK by Wednesday and 1,200 will be by the end of this month. The gay honeymoons market looks like being far larger than official UK government estimates would suggest. Whitehall recently agreed with Out Now that the total size of the gay and lesbian market in the UK is effectively 3 million gay and lesbian adults, or approximately six percent of the total UK population.

Out Now gay market research shows that that around 200,000 couples seem likely to be registered in lesbian or gay civil partnership by 2010. This leads to a gay honeymoons market which we estimate as being worth an extra 600 million pounds to be added to the already lucrative lesbian and gay market.


For further gay marketing information, or to seek gay market advice, please contact:

Ian Johnson, Director, Out Now Consulting
landline: +32-2-514 6443
mobile: +32-4737 60886
web: OutNowConsulting.com
updates: Out Now Gay Market Updates

Out Now is your lesbian and gay advertising, training and marketing partner. Leaders in lesbian and gay research, strategy, advertising, communications and training.