The important things

You are at the Gay Marketing 101 gay market updates site. To reach our main site on lesbian and gay market research, gay advertising and gay marketing strategies, visit OutNowConsulting.com.

TOPICS: Civil Partnerships. Gay relationships in Australia. Tasmania. Gay and lesbian market. Lesbian and gay market in the UK. Lesbian and gay market issues. Gay market research in the UK. New gay marketing emphasis in Britain. Rodney Croome leading Australian activist.

Leading Gay Activist Rodney Croome comments on Out Now's UK Gay Market Research.

Global gay marketing, gay advertising, lesbian and gay market research leaders. Gay Marketing 101 - The Out Now Updates.
OutNowConsulting.com | GayMarketing101.com
Companies marketing & advertising to gays and lesbians.
Better targeting of the lesbian and gay consumer market.
---------------------------------------------------------------------------------

It is the less seen things that often matter the most.

In a week when I found myself at the centre of a UK media firestorm around new lesbian and gay market data, there were two things that mattered more than anything this past week.

One was learning about a tear-away letter I fired off to the leading lesbian and gay newspaper in Australia Sydney Star Observer last year in anger at my homeland's outrageously conservative government and its refusal to understand why many gays and lesbians would like the right to partner or marry under official auspices. I knew the letter had been published but I learned from a friend in Sydney that they had seen the letter carefully cut out and clipped on to the noticeboard of one of their friends because the issue struck a chord with them. That meant more to me than doing BBC or LBC interviews.

The second one is that I learned that a person who I will always respect for bringing true equality to lesbian and gay Tasmanians, Rodney Croome, mentioned in his 24 Jan 2006 blog post what we are doing over here this week.

Rodney and I have had our points of difference about the pink dollar over the years but I would like to believe there is a level of mutual respect between us.

I know how much Rodney disagrees with a lot of what is said about gay marketing, but I was pleased to read on Rodney's blog this week:

"...And, you can’t keep a good man down.

Even though I disagree strongly with the claim that gay men and lesbians have higher than average incomes, I have to tip my hat to Australian pink dollar proponent, Ian Johnson, for taking the UK by storm."


Cheers Rodney!

For further gay marketing information, or to seek gay market advice, please contact:

Ian Johnson, Director, Out Now Consulting
landline: +32-2-514 6443
mobile: +32-4737 60886
web: OutNowConsulting.com
updates: Gay Marketing 101 - Gay Market Updates by Out Now

Out Now is your lesbian and gay advertising, training and marketing partner. Leaders in lesbian and gay market research, gay marketing strategy, gay and lesbian tailored advertising, gay market communications and training.