TOPICS: Lesbian and gay tourism. Gay and lesbian travel. Dallas, Texas, USA. City of Dallas officials join growing list of destinations developing targeted lesbian and gay marketing programs to attract the Pink tourism Dollar.
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Dallas has joined the ever lengthening list of destinations developing targeted marketing strategies to reach the lesbian and gay consumer travel market.
Their push is significant not only for the amount of media attention it has garnered these past few days, but also because it says something quite profound about the strength of interest in the gay travel segment.
This development would not have occurred even five years ago, but many US cities, and other cities and regions around the world are now actively targeting this lucrative segment.
Double income, no kids, an opportunity to travel at non-peak periods combined with a demonstrated healthy appetite for leisure travel spend contributes to the strength of this market trend.
There is a multitude of coverage on this out there.
A couple of examples include Dallas tourism to lure LGBT crowd to town from the latest issue of US gay mag, The Advocate; and this report from the Dallas Morning News.
''It's not about being politically correct, it's about being economically correct,'' said Phillip Jones, president and CEO of the tourism bureau. He said gay travelers spend an average of $100 more per day than other travelers and plan four to six trips a year.
''Our Secret Is Out,'' proclaims the Dallas Convention and Visitors Bureau GLBT web microsite, which features images of same-sex couples enjoying the local sights.
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