
TOPICS: Lesbian and gay market. Gay and lesbian travel. Australia. Sydney Gay and Lesbian Mardi Gras. 1994. Gay market development. Information on gay marketing.
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We can see that whilst gay marketing is not new, its momentum has definitely accelerated in the past few years.
The gay market phenomenon was, by 1994, happening all around the globe, not only in the US - as this Down Under Australian gay market footage shows.
Some US-based gay market commentators sometimes seem to suggest that gay marketing started only in the US, at around this time - and that is simply not correct.
This information gay marketing video from Australia in 1994 shows gay marketing in Australia was well underway by then. Many large brand names like Toyota, IBM, Warner and Sony were active in Australia years before they developed gay marketing strategies in the US market.
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