TOPICS: WTM London. Lesbian and gay tourism. Gay and lesbian travel market. Pink Pound. Pink dollar. Pink euro. Gay travelers. Lesbian and gay media. Lesbian and gay tourism market. Gay . Update on gay travel market workshop hosted by Out Now at London WTM. World Travel Market. Guardian UK covers Out Now presentation at London WTM.
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Today's Guardian newspaper features an article about Out Now at the London World Travel Market.
We spoke with the journalist and included accreditation to our client Pogoplum acknowledging their assistance in considering the official UK government figures on Civil Partnerships.
Here is the article.
Burgeoning gay travel market worth up to £600m
Liane Katz
Monday November 6, 2006
At least seven times as many same-sex couples are registering for civil partnerships as officially predicted, presenting a massive opportunity for the travel industry, according to research released today at the World Travel Market conference in London.
Nearly 60 couples a day are registering their union, with almost 14,000 people tying the knot in the first four months of 2006, compared with official predictions of a maximum of 22,000 by 2010, according to research from Out Now Consulting.
The specialist gay-market consultancy estimates that the associated boom in weddings, honeymoon and holiday market could be worth up to £600m to the travel industry, but warns that many operators will have to work harder to attract gay customers.
"This year gay and lesbian people in Britain will collectively earn a pre-tax pay packet of more than £70bn. They will take two to three holidays annually. That is a highly attractive target audience," said Ian Johnson, the consultancy's managing director.
"The civil partnerships market should hold an irresistible appeal to big brands, but sadly many couples are badly treated and shown no respect," he added.
On Wednesday, Out Now will launch GayComfort, an online training service for staff working at hotels, airlines, car-hire companies and other hospitality outlets. Consumers will also be able to check which companies have sent their staff for training before they book a holiday.
"When you are a gay traveller, something as simple as checking into a hotel is a stressful situation," Mr Johnson explained. "It's all about equalising the playing field."
The research was conducted using reader surveys from Diva and Gay Times, as well as government statistics.
"There are some real horror stories out there," said Fiona Jeffery, the World Travel Market's managing director. "It's clear that the travel industry desperately needs the appropriate kind of training to overcome prejudices and perhaps even ignorance about this potentially expanding revenue stream."
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