Ireland Gay Market Survey

TOPICS: Lesbian and gay market. Gay and lesbian travel. Ireland. Out Now GCN Ireland Gay Market Survey. Gay market development. Information on gay marketing. Gay Community News (GCN) survey by Out Now of the Irish lesbian and gay market.

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Market research in Ireland underway now is expected to reveal a lot of new gay marketing information about Ireland's 200,000 lesbians and gay men.

Here is an article about this new Irish gay market research.

New Study Delves into Lives of Irish Gays and Lesbians

A new research study is set to shine a light on Ireland's heretofore unknown gay and lesbian communities.

The Out Now GCN Ireland Gay Market Survey will look at how Irish gays and lesbians spend their time, how they spend their money, whether they prefer marriage to civil partnerships and whom they plan to vote for during the next election.

Gay marketing agency Out Now Consulting is conducting the study for Ireland's most established lesbian and gay publication, GCN (Gay Community News). Brian Finnegan, editor of GCN, expects the study to reveal a wealth of new information about the lives of Ireland's estimated 200,000 lesbians and gay men.

"This is the first time the spending and lifestyle patterns of Ireland's sizeable gay community will have been calculated and independently analyzed, which is surprising, since the gay communities of Europe, America and Australia have been consistently measured and found to be diverse and vibrant since the mid-90s," Finnegan said in a release. "We are very excited at this opportunity to uncover some truths, and maybe dismiss some myths, about Irish gays and lesbians."

Out Now Consulting have pioneered research and understanding of gay and lesbian communities around the globe for 15 years.

"This new Out Now research for GCN is a major leap forward in the knowledge base about the lives of Irish lesbians and gay men," Ian Johnson, managing director of Out Now Consulting, said in a release. "We are analyzing in depth a wealth of data including shopping habits, political opinions, social attitudes and holiday plans. As well, the research will reveal lesbian and gay demographic data that will prove extremely useful and lead to a far better informed understanding of the market opportunities and social challenges that exist in Ireland's gay communities."

Finnegan added that better understanding of its gay audience will help the not-for-profit GCN to better meet the needs of both its audience and its advertisers.

"We rely heavily on advertisers that support GCN to allow us to do what we do. By increasing the awareness and knowledge of lesbian and gay Irish people, we will do that even better," he said.

Findings of The Out Now GCN Ireland Gay Market Survey will be analyzed for release in early 2007.
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For further gay marketing information, or to seek gay market advice, please contact:

Ian Johnson, Managing Director, Out Now Consulting
UK landline: +44-20-8123 5288
BE landline: +32-2-514 6443
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web: OutNowConsulting.com
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