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Thursday, November 30, 2006

New Survey - US Gay Seniors Market


TOPICS: Lesbian and gay market. Gay and lesbian seniors. US gay market. MetLife research. Zogby research. New US research reveals concerns amongst lesbian and gay Baby Boomers regarding issues affecting gay seniors.

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MetLife and Zogby have announced findings about the growing importance of the aging 'gay and gray' seniors market of babyboomers in the US market.

Here are details of a new research project just released by them on this topic. It is sourced from their Media Release about the research findings.

Lesbian and Gay Baby Boomers Report Concerns About Aging and Funding Retirement, According to MetLife Mature Market Institute -- Tuesday November 28, 11:29 am ET

WESTPORT, Conn.--(BUSINESS WIRE)--Lesbian, Gay, Bisexual and Transgender (LGBT) Baby Boomers have more distinct concerns about aging with regard to financial stability, personal support and end-of-life legal issues and are providing care at a higher rate than those in the general population. Men and women both fear outliving their income in retirement, women (60%) more than men (55%).

Out and Aging: The MetLife Study of Lesbian and Gay Baby Boomers, the first national survey of its kind, also found that more than a quarter of those polled (27%) fear discrimination as they age. Less than half expressed strong confidence that health care professionals will treat them with "dignity and respect." Yet, 40% believe being LGBT helped them prepare for aging.

The study was conducted by the MetLife Mature Market Institute and the Lesbian and Gay Aging Issues Network of the American Society on Aging (ASA), with Zogby International.

"The unique family structures and gender role differences among those in the LGBT community point to an added need for social support networks, housing solutions, financial planning and end-of-life decision-making for this group and for those in policy roles," said Kimberly D. Acquaviva, Ph.D., co-chair of the Lesbian and Gay Aging Issues Network (LGAIN) of the American Society on Aging (ASA).

A sample of 1,000 self-identified LGBT individuals, ages 40 to 61, participated in an online survey conducted by Zogby International in 2006. The margin of error for the survey is +/-3.2%.

Most study respondents report being well educated, middle-income adults living in a committed relationship. Of those studied, 75% say they are "completely" or "mostly" out. Only 3.7% say they have kept their sexual orientation private.
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