TOPICS: Gay marketing. 2007. US. Lesbian and gay radio programming. US lesbian and gay media market. Gay market in US. Global gay and lesbian market. Gays and lesbians in US, and others, becoming listeners in increasing numbers of Pride Radio. Clear Channel networks radio with gay and lesbian programming rolls out across US media market. New FM gay media broadcasting commences this week in US media market.
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Now hear this!
Lesbian and gay audience radio programming is making a big splash in US media markets. Niche gay market media programming by Clear Channel is about to cross-over into mainstream FM metro radio media markets this week in the US.
Clear Channel networks Pride Radio is gaining audience and distribution deals at radio stations in media markets all across America."There's a whole untargeted, underserved gay audience out there that radio is missing," said Darren Davis, VP of Programming and Operations, Clear Channel Chicago. "This show captures it."
If you are reading this in the US, or are a member of the US armed forces serving outside the US, you can listen to Pride Radio via Q102 in Philadelphia, or via Hot939 Honolulu by clicking here, or via WKSC Chicago and most major metropolitan media markets in the States.
For a list of the many other media markets where Pride Radio is being served, both online and via FM radio broadcasts, we have provided a list of online links to Pride Radio gay media market affiliate stations across the US.
Here is a gay radio market news article for you about this new media development.
The gay and lesbian market continues to step boldly into the mainstream - whilst retaining strong individual gay community connections.
New gay media developments in the marketplace such as radio, TV, gay internet sites and streaming are all dramatically enhancing and increasing the reach of the gay media market around the world.
This one is a trend that will only grow from here.
Here is a little more on these developments:Clear Channel's gay and lesbian programming catching on in new markets San Antonio Business Journal - 2:36 PM CST Monday January 22, 2007
Pride, Clear Channel Radio's gay and lesbian radio network, is gaining in popularity with audiences throughout the United States.
The broadcaster is making its syndicated radio program "Pride with Ryan & Caroline" available to listeners in Denver, Hartford, Las Vegas, Tucson and West Palm Beach every Sunday night on FM stations. The two-hour show will debut in these new markets next week.
The growth of this radio program makes Pride the first breakout hit from Clear Channel Radio's Format Lab.
Clear Channel Radio bills Pride as programming for the gay and lesbian community. It was created primarily by gay and lesbian development staff. The company launched this niche format in April 2006. Today it is available on-demand on 17 Clear Channel radio station Web sites nationwide and airs as an HD2 digital radio broadcast in five markets.
Clear Channel Radio is a division of San Antonio-based Clear Channel Communications Inc. (NYSE: CCU), a global media and entertainment company.
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