Google UK Gay Market Video

TOPICS: US. Gay marketing. 2006. 2007. UK lesbian and gay market research. Gay marketing in UK. Gay and lesbian market. Information video on Google that discusses Out Now Diva and Gay Times market research in UK lesbian and gay market.

You are at the Out Now Gay Marketing 101 gay market updates site. To reach our main site on lesbian and gay market research, gay advertising and gay marketing strategies, visit OutNowConsulting.com. To contact us, email info@outnowconsulting.com
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We were recently pleased to see an Omnicom Group Inc. international PR office pose and answer the following question:

Q: "What was the most significant/important/memorable LGBT communications breakthrough of 2006?"

A: "The new Gay Times / Out Now research earlier in 2006 which put a figure of £70 billion on the spending power of the gay and lesbian market in the UK. After years of speculation, estimates and surveys, we now finally have a comprehensive study of the “pink pound” and powerful evidence of the value of this market segment."

We note that they got the title of the research wrong, which should be 'Out Now Diva and Gay Times Readers Surveys' - but the recognition is nonetheless nice to see.

Here is some other media coverage of that research:



Here is the Google link for this 2006 information video on lesbian and gay market research in the UK that discusses the Out Now Diva and Gay Times market research surveys.
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For further gay marketing information, or to seek gay market advice, please contact:

Ian Johnson, Managing Director, Out Now Consulting
UK landline: +44-20-8123 5288
BE landline: +32-2-514 6443
mobile: +32-4737 60886
web: OutNowConsulting.com
updates: Gay Marketing 101 - Gay Market Updates by Out Now

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