US Gay Market Value

TOPICS: Lesbian and gay marketing, US gay market. Lesbian and gay market research. Gay consumer marketing. US. New gay market research reports value of lesbian and gay market in US expected to grow to exceed $800 billion by 2011.

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A new report in the US suggests that the value of the US lesbian and gay market is likely to exceed $800 billion by 2011.

This is being reported in a variety of media in the US this weekend.

To show the extent to which the lesbian and gay consumer market is now a part of mainstream corporate marketing strategies, here is an extract of the coverage of this new gay market research report from Progressive Grocer:

Buying Power of U.S. Gays and Lesbians to Top $835B by 2011: Study

JANUARY 26, 2007 -- NEW YORK - No longer considered a narrow niche, the U.S. Gay and Lesbian market's buying power will exceed $835 billion by 2011, according to a new report from market research firm Packaged Facts.

According to "The Gay and Lesbian Market in the U.S.," the 2006 buying power of gays and lesbians reached $660 billion, an amount that it says will increase significantly as the gay and lesbian population, estimated at 15.3 million, grows to a projected 16.3 million in 2011.

Such phenomenal growth and consumer power has not gone unnoticed by major national marketers. LOGO, the new gay and lesbian cable TV outlet, has more than 80 major brands as sponsors, and advertisers are increasingly targeting gays in mainstream media, particularly online, as gays tend to have a higher proclivity towards digital entertainment than their heterosexual counterparts.
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