TOPICS: US. Hollywood. PR issues. Gay and lesbian market. Mainstream marketing. TV. Movies. Film. Celebrity. The age old issue of lesbian and gay Hollywood and TV stars being too scared of bad PR to be open or out of the closet in public about their private gay lives may be drawing to a close. You are at the Out Now Gay Market News -- Gay Marketing 101 gay market updates site.
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The age old issue of lesbian and gay Hollywood and TV stars being too scared of bad PR to be open or out of the closet in public about their private gay lives may be drawing to a close. Since the days more than 20 years ago when Rock Hudson shocked an amazed world with revelations about his dying of AIDS and the revelations of his secret gay life that came with that, and for long before that, many gay men and lesbians felt that the market risk that came to their PR standing was too great to risk being honest about that side of who they were.
That would probably be bad enough, or at least fine enough in theory given individual freedoms to allow an individual TV or film star every right to be private about their private life. Jodie Foster being a case in point still, perhaps. Her most recent interview on the Ellen De Generes show proved that certain private life topics such as personal relationships may well still be too sensitive for some stars to want to share with their fans and public.
However in the new world of 24 hour rolling news and a pop culture that is hypnotized by celebrities - the times, for the sake of the stars affected, the public, the market and the PR ramifications of being out is now, thankfully, changing.
Stars like Sir Ian McKellen or TV personalities like Ellen De Generes are just the tip of an iceberg that seems to be melting to allow lesbian and gay actors to be much less afraid of bad PR, or of losing good roles, just because the public may know they are gay.
This gay PR in Hollywood and US market article has some more interesting information about the PR landscape in the new marketing world for out lesbian and gay celebrities. Being gay in Hollywood or on TV is no longer perceived to be the career roadblock it was once thought to be.
Next week's Oscars will see more out lesbian and gay stars than ever from TV and Hollywood taking their places in the auditorium and on-stage.
The marketing, advertising and PR implications of this are that being out and working on screen is no longer incompatible to earning a living as an actor and no longer incompatible with achieving commercial success through sponsorships, advertising and personal endorsements.
Ellen De Generes has for some time enjoyed the benefits that flowed from a high profile and quite lucrative endorsement deal struck with American Express. Both the brand and the star benefit from sending a message - this is who we are, and we are just fine with that. Customers that prefer their financial services providers to be honest and transparent when handling their money appreciate knowing they are dealing with a company that has no problem being associated with a star famous for being exactly that.
And that is as good a sign as any that old PR fears of being an out gay actor in Hollywood or on TV are finally falling away.
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