Marketing For Good - Gay Market Update

TOPICS: UK. Marketing For Good. Lesbian and gay market. Gay marketing. UK. Consumers in UK gay market now part of mainstream UK marketing landscape. Out Now presents gay marketing diversity paper at Marketing For Good conference in London, UK on 28 February 2007.

You are at the Out Now Gay Market News -- Gay Marketing 101 gay market updates site.

To reach our main site on lesbian and gay market research, gay advertising and gay marketing strategies, visit OutNowConsulting.com. To contact us, email info@outnowconsulting.com
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The Marketing For Good conference event takes place tomorrow in London.

This award-winning mainstream conference event, for the first time, includes a presentation on gay marketing as part of an overview on diversity marketing.

Out Now is delighted to be presenting this gay marketing specialist paper and delegates at this sold-out event will learn a lot about which companies do well and why some companies do not do well in their gay market advertising, PR and strategic marketing activities.

Nothing is more frustrating to see than companies that want to serve lesbian and gay consumers, but, due to lack of consumer awareness and gay market insight get it wrong. Our clients benefit greatly from the practical skills and market insights we have learned over 15 years of specialist lesbian and gay market work, and tomorrow is a great opportunity for Out Now to explain to the Marketing For Good delegates how they too can "get it right" in the gay market.

The Marketing For Good conference speakers profile is now online to view too.

Here are details of tomorrow's conference:

Venue: Millbank, London
Date: 28 February 2007

"Diversity Special: Exploring stereotypes, dispelling myths around how to unlock the value of the gay and grey consumer. In this three way session a best selling author, a foremost researcher and world guru on gay consumer marketing will share their critical success factors in how to segment and authentically engage in two of the most affluent, least understood market segments. Our experts will reveal the latest research on how the grey and gay consumer reacts to advertising communications and why embracing the concept of Age Neutral Marketing is key to succeeding in a world of a rapidly aging and changing population."

Out Now is delighted to be involved in showcasing gay marketing insight to the cream of the UK's consumer brands tomorrow in London.

If you are attending Marketing For Good in London tomorrow, do be sure to say hello.
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For further gay marketing information, or to seek gay market advice, please contact:

Ian Johnson, Managing Director, Out Now Consulting
UK landline: +44-20-8123 5288
BE landline: +32-2-514 6443
mobile: +32-4737 60886
web: OutNowConsulting.com
news: Gay Market News - Gay Market Updates by Out Now

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