TOPICS: Outfront. Omnicom. Gay PR. Fleishman-Hillard. PR. Mainstream media. PR strategy. Super Bowl. Mars Inc. gets their corporate PR and Snickers brand PR strategy badly wrong. Gay market reaction against Snickers advertisement that seems to rely on homophobia, discrimination and even violence against gay men. Outfront problems.You are at the Out Now Gay Market News -- Gay Marketing 101 gay market updates site.
To reach our main site on lesbian and gay market research, gay advertising and gay marketing strategies, visit OutNowConsulting.com. To contact us, email info@outnowconsulting.com
---------------------------------------------------------------------------------
This marketing gay PR disaster just rolls on and on, and it just gets worse -- for Snickers, Omnicom, for Chiat/Day, for Fleishman-Hillard and for Outfront.
Matt Shepard's Mom is saying: "This campaign encourages the same type of hate that led to the death of my son Matthew".
Here is the now 'removed' Omnicom - as we presume supported by FH Outfront in Fleishman Hillard - gay bashing advertising that Omnicom and Snickers created, and released on Sunday, but, now, because of the Snickers candy bar Super Bowl gay PR controversy don't want you to see.
A 'bad' day for Snickers and a very bad day for gay PR over at Omnicom, and their gay PR agency specialist shop "Outfront" at Fleishman-Hillard.
What on earth really is the point for a client in engaging a gay PR advertising and gay PR market shop over at Omnicom -- using their gay PR shop "Outfront" -- if this Omnicom-produced anti-gay, and amazingly homophobic, gay PR marketing is what one of the affiliated Omnicom Group, but 'non-gay', ad agencies is linked to through a common parent-agency?
What a complete gay PR mess.
---------------------------------------------------------------------------------
For further gay marketing information, or to seek gay market advice, please contact:
Ian Johnson, Managing Director, Out Now Consulting
UK landline: +44-20-8123 5288
BE landline: +32-2-514 6443
mobile: +32-4737 60886
web: OutNowConsulting.com
news: Gay Market News - Gay Market Updates by Out Now
Global gay marketing, strategy, PR, training, gay advertising, lesbian and gay market research leaders. Gay Market News is Gay Marketing 101 - The Out Now Gay Market Updates.
OutNowConsulting.com | GayMarketing101.com
Companies marketing & advertising to gays and lesbians.
Better targeting of the lesbian and gay consumer market.
gay market gay advertising gay marketing gay tourism gay travel pink dollar pink pound gay agency advertising marketing travel tourism gay lesbian gay and lesbian market research
0 comments:
Post a Comment