Premier London Event Embraces Gay Market

TOPICS: Marketing. UK. Lesbian and gay market. Advertising. Gay PR. Gay market research. Marketing For Good. Conferences. egg bank. London. UK conference in London includes gay marketing as part of an overall coverage of marketing for good issues.

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It's an old adage that if you weren't there you'll never know what you missed.

I get asked to attend a lot of conferences, but last week's Ingenious Group social marketing event, Marketing For Good, was quite simply a major and very significant marketing success that we were delighted to be connected to.

In short - last week proved to be a major marketing success and it really was a great conference to be connected with. I also believe that egg online bank is pretty well pleased with the PR and marketing results of their involvement from a marketing and PR standpoint. But that's another story, for another day perhaps...

I am flat out tonight preparing for this week's ITB travel show in Berlin, so I thought I would let the words of one of my fellow presenters, Dick Stroud, sum things up for you.

I am humbled by Dick's remarks but was similarly impressed by his own strategic approach to 'marketing outside the square'.

Here are Dick Stroud's thoughts on the day:

The Gay - Grey markets

This week I gave a conference speech with Jo Rigby from OMD. The event was staged by the Ingenious Group, the UK’s leading social marketing company.

Jo and I were on in a slot called ‘Diversity Special’ with Ian Johnson, Managing Director, Out Now Consulting.

As the name suggests this company targets the Gay market.

Listening to Ian’s excellent presentation I was struck at how many similarities there are between the Gay and Grey markets. Both are treated as slightly ‘odd’, stereotypes abound and they are a mystery and a something of an embarrassment to most marketers.

There is also that unspoken (sometimes spoken) assumption that appealing to one of the 'G' markets will alienate the 'normal' market. I think these similiarities are worthy of a bit more investigation.
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