New Orleans New Gay Travel Market Campaign

TOPICS: Gay market. Gay marketing. Lesbian and gay PR. New Orleans. US gay media. Gay travel. MSNBC report on gay and lesbian travel campaign for New Orleans. Lesbian and gay tourism. Hurricane Katrina. Gay community is New Orleans. US gay travel expansion continues apace - New Orleans to launch new gay travel and tourism advertising, marketing and gay PR campaign.

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MSNBC is reporting on a new lesbian and gay tourism and gay travel marketing PR campaign being put together on behalf of the City of New Orleans. The city was ravaged by Hurricane Katrina in 2005 and this new push is seen as a good opportunity for the city to target gay tourism as a market that travels at times when the city is normally used to tourism slowing down.

Factors including a relative absence of children leading to increased travel options for many lesbians and gay men make this new gay travel push by The Big Easy seem to be a fairly savvy move.

Here is an extract of today's MSNBC gay travel report on this:

New Orleans lures gay travelers
City putting together gay and lesbian travel guide
Updated: 1:53 p.m. ET April 2, 2007

NEW ORLEANS - Tourism officials still trying to lure leisure visitors back to New Orleans after Hurricane Katrina have put together a guidebook aimed at gay and lesbian travelers.

New Orleans Tourism and Marketing Corp. plan to release the 30-page New Orleans City Navigator in late May - at the start of the normally slow summer tourist season.

"This is very exciting for us," said Sandy Shilstone, chief executive of the Tourism and Marketing Corp., a not-for-profit group that promotes leisure travel in New Orleans.

"We try to pick up where the mainstream travel guides leave off," said Bill Gehrman, associate publisher of the guide. "We'll talk about the fantastic food, the music tradition, and give family-friendly suggestions. But we'll also talk about gay history."

Gehrman said the guide will also feature the city's gay-friendly bars, bookstores and community centers.

It's the first time the corporation has created an entire guidebook marketing the city to a niche group. "Outside of the big general visitors guide nothing has been done at this scope," Kempner said.

The tourism and marketing corporation had planned to create a guide targeted to the gay community in 2005, but plans were put on hold after Katrina.
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