Out Now Commercial Closet Award Nominee

TOPICS: Gay advertising. Out Now. Lufthansa. German. Gay Summer. Gay PR market. UK gay market. Gay tourism. Gay travel advertising and media market in EU. Gay marketing in Europe. Gay tourism marketing, PR and advertising in Europe. Commercial Closet. Gay Images In Advertising Awards. Out Now is nominated for prestigious Commercial Closet Advertising Awards to be presented in New York City in June 2007.

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To contact Out Now, send us an email.
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News just in...

It was a great delight to be notified this week that Out Now has been nominated for a Commercial Closet award at the Commercial Closet Association's Images In Advertising awards ceremony - to be held in New York City on June 11, 2007.

We will post details of the nomination here shortly, but in the meantime, we recommend that you check out the astonishingly good Commercial Closet 'vault' of gay advertising images covering almost a century of lesbian and gay portrayals by media, in the US, Europe, Australia and many other areas.

We often can imagine that advertising that portrays gays and lesbians is something new, but the Commercial Closet archive shows that the presence of gay and lesbian people in media has existed for practically as long as 'modern' communications media itself.

What has changed of course is the new emphasis of gay advertising for a targeted lesbian and gay consumer audience, and the myriad of gay communications, media and PR campaigns that have evolved around this.

Advertising Age columnist Ken Wheaton called the 2006 Commercial Closet gay advertising awards event his "new favorite award show" last year.

Our gay advertising, market research, strategy development program, gay PR and training programs have been ongoing for fifteen years now. Some of our recent gay PR and gay advertising campaigns are showcased online by Commercial Closet, and some of our other campaigns are online here.

Pictured is a previous Out Now Consulting UK gay marketing, advertising, PR campaign for Lufthansa German Airlines, called Gay Summer.

Out Now is proud to be nominated by Commercial Closet for its Third Annual Images In Advertising awards show in June.

More details to follow...

To learn how to better manage gay and lesbian advertising campaigns, contact Out Now.
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For further gay marketing information, or to seek gay market advice, please contact: Ian Johnson, MD, Out Now Consulting
UK landline: +44-20-8123 5288 BE landline: +32-2-514 6443
mobile: +32-4737 60886
web: OutNowConsulting.com
news: Gay Market News - Gay Market Updates by Out Now

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OutNowConsulting.com |||| GayMarketing101.com |||| Companies marketing & advertising to gays and lesbians. |||| Better understanding of the lesbian and gay consumer market. Gay market insight is Out Now.

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