YouTube Makes The Gay Video Star

TOPICS: US market. Fashion. Gay market. Gay marketing. Queer Eye For The Straight Guy. Bravo cable television. Web 2.0 social media gay marketing developments. Lesbian and gay media. Gay PR. YouTube and gay video. Gay videos. Video blogging. Gay video blog. Ask a Gay Man becomes a gay media video hit on YouTube.

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Sunday's Los Angeles Times carried an interesting coverage of a new YouTube gay video superstar - William Sledd.

In September 2006 this gay, 23 year old manager, who works at a Gap clothing store, took delivery of his new Apple iMac computer, replete with built-in iSight video camera, and started his own gay fashion video blog on YouTube.

Since then he has posted 34 videos to the web using his tag "Ask a Gay Man: Fashion Edition".

As with so much marketing to do with web 2.0 social media, achieving critical mass tends to feed on itself exponentially and Mr Sledd has found himself to be a new YouTube video star.

In fact in November he became an official YouTube Celebrity when his "Ask a Gay Man: Denim Edition" instalment was featured on the YouTube home page.

The ever so photogenic William Sledd is now in talks with Bravo - network behind that other breakout gay TV hit "Queer Eye For The Straight Guy" and is said to be exploring his gay TV options on the back of his YouTube success.

As of last week the "Ask a Gay Man: Denim Edition" video had been viewed more than 2 million times and Sledd's video blog or vlog is now subscribed to by tens of thousands of internet users anxious to keep up with his next instalment.

The rise of new, new media as encapsulted by Web 2.0 technologies is something we have been working on with gay marketing clients of Out Now for some time now, and is a trend we expect to increase into the future. MySpace, blogs, YouTube, flickr and many more are all part of the new gay media environment that needs to be considered for advertising, PR and strategic use as part of the overall strategic media and PR mix.

Here is the video from Ask A Gay Man: Denim Edition.

Enjoy.


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