Ian Johnson, Out Now
June 29, 2007
Okay. So you have either been abducted by aliens or you are well aware that Apple iPhone is released June 29.
First review of an iPhone released early is out - and its good to finally get an objective review rather than just consume media iPhone hype.
iPhone being released hype is immense - and was long before it was actually released - with iPhone market place buzz being similarly large. This is not niche. This is a mainstream marketing phenomenon that is truly something to behold. Check out the review video just released for your self.
As a convert to the elegance and improved functionality of Apple's operating system - and the superior design and ease of use for most Apple products - we review each new Apple technology product as it gets released, and are pleased that iPhone is finally being released, and the reviews initially coming out are basically favorable.
In the meantime, to remember this moment of media hype in marketing history, as iPhone is released, we thought you might enjoy watching the review just released byDavid Pogue of the New York Times as he describes in his review of iPhone the strange experience of having an earlier released review iPhone handset in his pocket this past few weeks.
And his first review is in the video too. Free of Apple marketing hype. And is his opinion wholly favorable, or unfavorable in his just released review?
You'll have to watch this NY Times iPhone review video to see. You might even smile at how his review describes the hype surrounding everything iPhone as it is released - like we did.
iPhone reviews will be out in both favourable and unfavourable bulk after iPhone is released from 18:00 hours 29 June. But as a marketing and media moment, the sheer scale of media hype about Apple iPhone being released makes this one market event, and this honest - and amusing - first review, well worth remembering.
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1 comments:
Judging by yesterday’s selloff, I think potential customers are starting to realize how expensive the iPhone will be. If you sign the mid-range $99.99/mo service plan after purchasing the 8GB iPhone model, that alone will set you back $3000 during the two-year contract (without any accessories)!
Other potential hurdles:
* You must be an AT&T customer to use the iPhone. With a market share of 20%, that means 80% of wireless customers must cancel their current contracts to sign with AT&T. Being a Sprint customer, I would have to pay a $175 cancellation on top of the $3000 price tag for the iPhone. AT&T’s exclusive contract runs through 2009.
* Only 4 & 8GB of hard drive space? My tiny video iPod holds 30 GB for less than $200.
* Recent surveys have shown that the majority of IT departments will not even consider the iPhone due to its PC incompatibilities & exclusive AT&T contract. That will dampen business spending & all but eliminate demand for the higher-tier contracts.
This is the ultimate “sell the news” scenario. On Jan 9th 2007, Steve Jobs announced the iPhone at the Macworld Conference & Expo. The stock has since been on fire rising 50% to $125, adding $30 billion to the company's market capitalization. Will the iPhone really hold that much value for Apple? This huge runup comes after a fantastic finish to 2006 after Apple’s stock bottomed out at $50 in October. Thus, nearly everyone holding Apple is sitting on huge gains.
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