Commercial Closet Awards - LGBT Images in Advertising

TOPICS: LGBT marketing. GLBT advertising. Gay market advertising. Commercial Closet. New York. US GLBT market. Lesbian and gay advertising in the US gay market. June 11, 2007 - Time Warner Center: Annual Commercial Closet 'Images In Advertising' awards to be held in New York. Out Now nominated in "Outstanding Interactive" category.

Ian Johnson, Out Now
June 10, 2007

New York's Time Warner Center is the venue for the 2007 Commercial Closet annual 'Images In Advertising' awards, on Monday June 11, 2007.

These awards are becoming a recognized international benchmark for excellence in LGBT advertising and marketing outreach. This both reflects - and influences - an increasingly visible and significant GLBT market for well crafted and well targeted lesbian and gay communications.

Many brands are now getting the message and learning they really need to understand GLBT consumers well if they expect their 'gay' advertising to gain market traction.

Some of the best companies, agencies and brands involved in gay marketing today, including Orbitz and Subaru are nominated this year.

Here is a full list of nominees for the 2007 Commercial Closet 'Images In Advertising' Awards.

Keen eyed readers of Gay Market News would recall that Out Now is nominated for an award in the Outstanding Interactive category.

This nomination is for one of Out Now's online campaigns for Lufthansa.

It is a testimony to the growth and development of LGBT marketing over the years to see so many outstanding nominees.

Out Now has witnessed this firsthand over 15 years of LGBT marketing, gay market research and developing effective LGBT advertising - working as marketing communications professionals in the area.

It is actually quite nice to know that someone is noticing the results of all that hard work, and we really are quite delighted with this nomination for the Commercial Closet 'Images In Advertising' award.

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