Ian Johnson, Out Now
June 14, 2007
Picture: Awards host, Judy Gold, with Ian Johnson of Out Now at Commercial Closet 'Images In Advertising' Awards, Time Warner Center, New York, June 11, 2007. Image: Brian M. Westbrook
Gay Market News reported back in April that the third annual Commercial Closet Association 'Images In Advertising' Awards - recognizing excellence in gay advertising - were being held in New York.
Winners were announced Monday at the Time Warner Center at an awards ceremony hosted by Emmy award winning media personality, Judy Gold.
Out Now Consulting was announced as being winners of the "Outstanding Interactive" category for their Netherlands gay advertising campaign - "OutShots" - created for Lufthansa.
We have been very pleased with various supportive responses we have received for our win.
Creative on the campaign was handled by longtime Out Now designer Ben Zane using imagery supplied by the client. Digital engineering was managed for Out Now by leading Dutch company Arlanet.
All the winners of the Images In Advertising Awards may be viewed on Commercial Closet here, along with a full list of nominees.
The work of Commercial Closet Association is not only important it is vital. Through better representations of GLBT people in gay and mainstream media advertising, gay and lesbian advertising can not only raise the the visibility of gay members of our societies, it also helps to keep us safe.
We congratulate all the nominees and winners, and most of all we congratulate Commercial Closet for truly setting the standard when it comes to recognizing gay advertising portrayals in global media. Well done.
Here is an extract of a news release giving more information:
Out Now Consulting Wins Gay Advertising Award in New York
The third annual Commercial Closet Association 2007 'Images In Advertising' Awards are announced in New York. Lufthansa 'OutShots' gay advertising campaign created by global gay marketing agency Out Now Consulting wins award for "Outstanding Interactive".
New York, US -- (OUT NOW) -- June 14, 2007 -- The third annual Commercial Closet Association 'Images In Advertising' awards recognizing excellence in GLBT advertising have been announced.
The Commercial Closet awards, announced this week at the Time Warner Center in New York, are the acknowledged standard of recognition of excellence for advertising targeting GLBT markets using targeted gay advertising approaches, as well as the reflections of GLBT people presented in general market ads.
This year's winner in the "Outstanding Interactive" category is leading global GLBT marketing and advertising agency specialists, Out Now Consulting.
The winning gay online advertising was created by the agency for its client Lufthansa German Airlines, and targeted gay and lesbian consumers in the Netherlands market. Out Now's 'Lufthansa OutShots' campaign utilized a combination of advertising, PR and database marketing to more effectively position the Lufthansa brand in the GLBT market.
On receiving the award the Founder and CEO of the leading global LGBT agency Out Now, Ian Johnson, said the agency was delighted for its lesbian and gay advertising work to be acknowledged in this way.
"We are currently celebrating our fifteenth year of using detailed gay market research to create more effective gay advertising that works," said Johnson. "The advertising Out Now creates helps people better understand that gay and lesbian people are equal to all others in our society. Our advertising puts lesbian and gay people into the advertising picture just where they belong by using realistic life portrayals that are based on respect and equality. That is the most important aspect to what we do. To receive an award for doing it is both a great honor and a joy."
"Lufthansa has been a strong supporter of the GLBT market for some years so it is especially fitting that one of Out Now's campaigns for this client was the winner," said Johnson.
“We applaud all of this year’s nominees and winners,” said Michael Wilke, Executive Director of Commercial Closet Association. “The winning commercials depicted GLBT relationships as endearing and playful. Inclusiveness in media is a key to fostering a more accepting society for the GLBT community.”
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