Ian Johnson, Out NowJune 20, 2007
Gay Market News featured the launch of Logo gay TV - MTV networks gay market baby - almost two years ago now.
In what seems like a long time, the network has announced it is expanding its market coverage to better cover the Houston gay media market.
The US media market was originally targeted by three gay media market players, but the key serious contenders now remain MTV networks' Logo and here! TV.
Logo has interestingly been utilizing the CBS News service on Logo online and improving Logo's own lesbian and gay market media coverage is one area that can definitely be considered for improvement.
This renewed marketing push into the Houston media market is a welcome one for the many gay market consumers living in the Houston area.
Here is an extract of a news media report on this Logo gay TV market development:
Comcast adds Logo to lineup in an effort to reach wider audience
The June 19 launch of Comcast in Houston is a gradual process, company officials say. If things go as planned, the launch will have started at midnight and distribution of channels will occur throughout the day.
With the launch of Comcast in Houston June 19, one underserved segment of the local community will finally find a TV home: gays, lesbians, bisexuals and transgenders.
Channels with gay content have come and gone here, but none have the cachet and financial support that Logo does. A sister to such other Viacom networks as MTV, VH1 and Nickelodeon, the channel offers advertiser-supported programming aimed at a gay audience.
"We aim specifically for 25- to 49-year-olds, but our goal is to appeal across the whole spectrum of age, from 18 to 50-plus," said Lisa Sherman, Logo general manager and senior vice president.
The launch also coincides with a special programming initiative on Turner Classic Movies, which on Mondays and Wednesdays throughout June has been showing films with gay themes and/or characters, some more obvious than others.
Getting a gay-themed network on cable TV here has been a trying experience. Time Warner offered — and Comcast will continue to offer — the gay channel Here!, but it is available only on the cable company's video-on-demand channel.
A short-lived, extra-cost channel, Q Television Network, was briefly available on Time Warner, but that company went belly up.
Houston, it turns out, was the nation's only Top 25 market not carrying Logo on cable. (The channel has been available on the satellite carrier DirecTV and is being offered on Internet-based AT&T.)
"Gay people live in 99.9 percent of the counties in this country," said Sherman. "Our goal is to get our programming to them wherever they are. Houston is a terrific market for it.
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