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Sunday, June 03, 2007

Gay Music - Marc Almond Stardom Road

TOPICS: Gay media PR. Mainstream news media. LGBT communications. GLBT community marketing. Gay and lesbian music. Lesbian and gay marketing. Music market issues. Marc Almond. Soft Cell - Tainted Love. UK gay PR. UK gay and mainstream media market. Acceptance and equality. Lesbian and gay news. Stardom Road. Marc Almond releases first new album in four years - 'Stardom Road' set releases tomorrow via iTunes and in-stores worldwide.

Ian Johnson, Out Now
June 3, 2007

Marc Almond
is one of the legendary acts of the UK music market who burst forth onto the music scene with Soft Cell and his classic rendition of 'Tainted Love' - a track that still fills dance floors around the world.

Tomorrow Marc is releasing his new album Marc Almond - Stardom Road and Out Now has very happily lent a hand in creating the album's new website and other PR and marketing elements for the launch.

Monday June 4 Update

We have sent out press releases outlining the Marc Almond album launch today, and so more can now be revealed here... Sanctuary Records via the Marc Almond mailing list at MarcAlmondStardom.com gives people the opportunity to fill in their details to receive all the latest updates on Marc Almond, and the chance to win free albums, or one of 15 "Stardom" prize packs containing:
  • Signed copy of "Stardom Road"
  • Concert tickets, with possibility to meet Marc backstage
  • Limited edition 2007 tour T-shirt
  • Autobiography published by Pan Macmillan: "In Search Of The Pleasure Palace"
Along with the various public relations tasks and other PR and marketing work on this project for our client Sanctuary Records, we are particularly proud of the copy-writing of the text we wrote for the Stardom Road web site for this new Marc Almond album music release.

Marc Almond really is a great star, and we hope you enjoy reading it:

Being nothing less than himself has seen Marc Almond enjoy a career across three decades containing highlights most new-found celebrities will only dream of.

Marc Almond has been a true gay star since days when being gay was something most performers hid for fear of damaging their careers - but not Almond. After bursting forth in the music scene with Soft Cell and his legendary performance of 'Tainted Love', there has never been a closet big enough to contain his immense talent.

Being gay is something that Almond has always held as an essential element of self. Not a badge just to be worn or proclaimed, but a truth that never needed hiding.


His first studio album since 2003 redefines some of the most classic tracks in popular music, all crafted to become Marc Almond originals.
Each of the 13 new recordings on 'Stardom Road' sets a new standard for some of the best tracks of all time.

Including duets with Antony (of Antony and The Johnsons) and Sarah Cracknell (of Saint Etienne), 'Stardom Road' brings a true gay 'Star' back to an army of fans that have waited and missed the unique impact and emotion that is Marc Almond.


'Stardom Road' by Marc Almond, distributed by Sanctuary Records, is released worldwide via iTunes and in-stores June 4, 2007.

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