Ian Johnson, Out Now
June 13, 2007
Pink News in the UK is reporting on the forthcoming news release of findings from the first ever GLBT market research study on the Irish GLBT community.
GayWired also has coverage of this news.
It is always interesting to discover how various gay markets in different regions are similar - and how they differ. And why.
The forthcoming Irish data will reveal a great deal of market information that is not yet known about the strength of the Irish GLBT market.
Out Now works across many different GLBT markets around the world and are well aware that there are many similarities, and as many differences, between gay markets from country to country, and we are now pleased to help increase market knowledge of GLBT consumers in Ireland.
Here is an extract of the Pink News report:
An estimated 6% of Irish adults are believed to be lesbian or gay, and results from the first ever market research measurement of the lifestyles and spending power of Ireland's 200,000 lesbians and gay men are about to be released.
The Out Now 2007 GCN Ireland Gay Community Market Report is being released later this month.
For the first time it will be revealed what Irish gays and lesbians spend their time doing, how they spend their money, whether they prefer marriage to Civil Partnerships, and which political parties they prefer - along with a wealth of other gay community and market research data.
The research has been undertaken by the leading international specialist gay marketing agency Out Now Consulting for Ireland's most established lesbian and gay publication, GCN.
According to the editor of GCN, Brian Finnegan, the report will reveal the first-ever in-depth look at the lesbian and gay community in Ireland.
"We are delighted to have these findings," said Finnegan. "As a result of this new research, we understand more than ever before about the many thousands of gays and lesbians in Ireland who are our readers. We are especially grateful for the support of the more than 1,000 people across Ireland who filled in our market research survey forms in recent months. This data reflects a very detailed picture of who they are."
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