Gay Travel - WTM London

TOPICS: Lesbian and gay travel. WTM. Gay travel market news. WTM London World Travel Market. Media coverage of gay tourism market issues. LGBT travel. Targeting the gay travel market. Target marketing. Lesbian and gay travel marketing. Lesbian and Gay Travel Market MasterClass media coverage.

Ian Johnson, Out Now
July 13, 2007

Out Now Consulting is presenting the World Travel Market London WTM Gay Travel Market MasterClass at WTM in London on November 14.

Since announcing this expert gay travel market workshop last week, we have received a lot of interest from those interested in having us help them with their gay travel market questions.

If you would like us to cover your specific gay travel marketing issues in our presentation at WTM, send us an email with the gay travel questions you would like answered, and we will cover a selection at WTM London in November.

There has also been significant media interest in our gay travel WTM London MasterClass.

Here is an extract from Travel Daily News about the Out Now WTM London gay travel MasterClass.

WTM London opens door to the Gay market

World Travel Market, in conjunction with leading global gay marketing agency, Out Now Consulting, is about to launch a Gay and Lesbian Travel MasterClass covering some of the biggest issues and challenges facing the travel and tourism industry.

“The travel and tourism industry is now beginning to recognise the importance of the gay and lesbian market and its economic potential for the future,” said Fiona Jeffery, Managing Director of World Travel Market. “We have asked Out Now Consulting to help the industry to reach out to this historically under served segment.”

“Out Now is one of the most experienced market agencies of its kind, working with many travel clients, including VisitBritain, the German National Tourist Office, South African Tourism and Lufthansa.

Jeffery added: “This is the third year that we have worked with Out Now and are delighted that the MasterClass will be able to help delegates much more comprehensively about how to tap into this lucrative market more effectively.”

Ian Johnson, CEO of Out Now said the 60-minute MasterClass will offer the latest practical advice on reaching the gay market. “We will take the most representative questions submitted to Out Now online before World Travel Market to be used as part of a presentation covering a whole range of issues”, he said.

For help with targeting the gay travel market most effectively, and for information on gay travel expert advice at WTM London, contact Out Now.

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