Ian Johnson, Out Now
July 7, 2007
For today - something not specifically a gay issue.Today Live Earth is a global concert event.
Live Earth is not a gay market issue but it is important enough to include mention of here as we step away from our usual gay marketing brief for what is effectively an urgent public service announcement.
I write this in Europe where - to date - we are having the coolest Summer I can remember. That makes Live Earth of interest. People have been wearing their winter coats during June.
Yet at the same time the western parts of the US are experiencing record setting heat. Las Vegas had a maximum temperature of 47 degrees celsius yesterday. That makes Live Earth increasingly interesting.
England has just experienced its worst floods in the 150 years since record keeping of such events began. That makes Live Earth highly relevant.
Mumbai in India received a record 37 inches of rain in June. Australia - after its worst drought "in a thousand years" is now seeing devastating floods. That makes Live Earth vital.
The glaciers in Glacier National Park are melting. The snows of Kilimanjaro are disappearing. The ice caps and ice shelf and permafrost are all melting.
That makes Live Earth of critical importance. To your community. My community. The gay community. To all communities. This matters more than anything else.
No this is not a gay issue. For the children of today, the environment is quite simply the only important current issue. My nephews and nieces deserve to experience the joys of the natural world as much as I have done.
The focus of Live Earth has been criticized by some such as Bob Geldof.
Frankly I don't care one jot if Live Earth as an event is focused or unfocused.
What I care about is that it is happening and realizing the fact that climate change is real, and increasingly severe. Hurricanes as serious as Hurricane Katrina are increasing in other parts of the world with similar devastating effect. If Live Earth makes people everywhere reassess their own energy consumption and reduce their own carbon footprint then it will have helped.
In the past fifty years the population on earth has tripled.
The things we each can do are known. For more information visit Climate Crisis.
Incredibly simple things like changing to energy efficient light bulbs, turning off TV and stereo equipment at the wall - not by remote control standby - and recycling can all save money and reduce CO2 emissions by significant percentages.
Live Earth in Sydney has just ended, Live Earth Tokyo and Live Earth Shanghai are underway. Live Earth in London is on, and Live Earth in the US is just starting as the urgent message of climate change spreads across the globe. Acts like Madonna, Black Eyed Peas, Duran Duran, Crowded House and many more are part of this Live Earth awareness event.
This is not a gay issue, or a non-gay issue, this is everybody's issue.
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LGBT communications successfully reaching the lesbian and gay consumer market since 1992.
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