Democrats Front Up On Gay TV

TOPICS: Brand positioning. Democrats on Logo gay TV. Gay marketing. Gay market advertising. US presidential elections. Democrats. Gay and lesbian marketing news. Logo gay TV. US gay marketing. Gay marketing strategies. US Democratic presidential hopefuls to appear on gay TV channel, Logo in the US tonight.

Ian Johnson
August 9, 2007

Gay Market News has talked before about how a mainstream brand can seek to position itself for the LGBT market. Enrique Iglesias positioning as a brand targeting the gay market is a case in point.

Or how a music star, with mainstream broad market appeal, and who just happens to be gay - such as gay music icon Marc Almond - can position their brand to appeal to both gay and mainstream markets.

But what is a political party in 2007 meant to do if it wants to stamp its brand as being the brand of choice for the GLBT community?

Well, we are all about to find out.

Tonight, in the US market, a televised set of interviews with leading US Presidential Democrat presidential contenders is set to air on MTV Networks gay TV channel, Logo.

ABC News is reporting that "the Democratic presidential candidates have begun to aggressively court gay and lesbian voters, with unprecedented outreach to match a major shift in policy positions among the major 2008 hopefuls."

Such a situation would have been unthinkable just four years ago, at the last US presidential election, in 2004, when candidates - both Republican and Democrat - studiously kept their distance from engaging too visibly with gay equality issues and gay equal rights.

But now, according to Geoffrey Garin - a Democratic pollster - Americans have become more accepting generally of the lesbian and gay community.

"Year by year, the center of gravity shifts toward a more tolerant and accepting point of view," Garin told ABC News. "Time tends to be increasing the public's comfort level. Politics is changing because the world is changing. Real world change is leading political change, not vice versa."

All the leading Democrat presidential candidates are attending the Logo forum, including Senator John Edwards, Senator Hillary Rodham Clinton and Senator Barak Obama.

Tonight's Logo broadcast will be live on TV via Logo and also via the Logo website, Logoonline.com.

Leading US equal rights community lobby group, the Human Rights Campaign, is co-presenting tonight's Logo TV interviews with the leading US Democrats.

The times, as usual, seem to just keep on changing.

For expert help with the gay consumer market, LGBT consumer market research data, and gay consumer market strategies, from the leading gay consumer marketing experts, contact Out Now.
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