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TOPICS: Gay market research. Gay Market. UK gay market research. UK lesbian and gay marketing research. Pink pound market research. Lesbian and gay PR. Public relations. Gay PR market research news. Lesbian and gay market PR. Gay communications. Lesbian communications. Gay media gay market research announced. Gay and lesbian pink pound market research. Most comprehensive gay market reach ever for new UK gay and lesbian market research just announced. Out Now to undertake simultaneous gay market research data multi-platform media analysis for GT, Diva and Pink Paper.

Ian Johnson, Out Now
August 26, 2007

Out Now is to undertake the most comprehensive gay market research Europe has yet seen. Below is media reporting on this to date.

More details have been announced of the new gay market research data analysis of the growing Pink Pound market to be undertaken by Out Now in the UK for Europe's largest lesbian and gay media company, Millivres Prowler Group.

The new gay market research is to utilize simultaneous gay market research assessment of six different gay market media channels that reach across the UK lesbian and gay market demographic.

Out Now said they were excited to be involved in working on such a groundbreaking lesbian and gay market research project.

In announcing the new UK gay market research, which is touted to have the most comprehensive lesbian and gay market research market reach yet undertaken in Europe - including a data set with more extensive lesbian and gay market outreach than any gay market research to date, Ian Johnson explained the importance to the lesbian and gay community of this new gay market research.

"This new UK gay market research report is a real groundbreaker," said Ian Johnson, CEO of Out Now. "Many organisations, companies and brands, want to better understand the complexities of the UK gay and lesbian consumer market. Now the market data behind the UK gay market is going to become accessible in a way never possible before."

"This new gay market consumer research is the most comprehensive measurement ever of the UK lesbian and gay consumer market," according to Johnson. "That means we will have a better understanding of the consumer, marketing and social issues faced by UK gay and lesbian people, and lesbian and gay community attitudes and concerns."

The publishers of DIVA, GT and Pink Paper have one of the longest gay media market histories of any dedicated gay media publisher in the world, and has grown to become Europe's largest gay media company.

Deputy MD of Millivres, Kim Watson, said the company were very pleased to be undertaking this new gay market research data analysis.

"We are delighted to announce this new research," said Kim Watson, Deputy Managing Director of MPG. "Many people espouse views on the lives of lesbians and gay men, often without knowing the facts. Now, as a result of this new research, we will know more than ever before about the very many gays and lesbians in the UK whom our media products reach."

DIVA, GT and Pink Paper are the leading lesbian and gay media products in the UK market.

"This study will reach gay consumers through print and online. It will reach lesbian and gay youth and it will reach gay men and lesbians through their most important gay and lesbian media products," said Out Now's Johnson.

Watson acknowledges that better understanding of the gay consumer audience will help DIVA, GT and Pink Paper to meet the needs of both its audience and its advertisers.

"We rely heavily on advertisers at DIVA, GT and Pink Paper to allow us to improve our world-leading gay media products. With a superior knowledge of lesbian and gay UK people, we will meet that challenge even more effectively," Watson said.

The Out Now DIVA, GT and Pink Paper UK Gay Community Market Research Study will commence next month.

More information on the new gay market research data consumer study is online now.

For expert gay tourism market research data, gay tourism market expert advice on targeting gay travel consumers, the leading gay tourism market research and research on gay consumer market tourism and travel issues, LGBT target consumer market research implications, and best-in-class targeting gay consumers market research strategies, all from the leading gay consumer gay tourism market targeting experts, contact Out Now.

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