LGBT Marketing Ad Network Launches

TOPICS: LGBT marketing. LGBT community. Gay community marketing. Lesbian and gay community marketing. Gay advertising. LGBT advertising. Gay advertising network launches. Gay.com founder launches new US gay advertising market. Gayadnetwork.com established to help advertisers and gay media publishers meet in a market.
Ian Johnson
August 15, 2007

It has been announced that the founder of Gay.com, Mark Elderkin is involved in a new online gay advertising business.

Gay Ad Network is set up to bridge the gap between gay media publishers and advertisers seeking to target the LGBT market.

This is yet another sign of positive growth in LGBT marketing development.

Given Elderkin's track record of success in establishing Gay.com, this new LGBT market advertising network seems to be a constructive merging of business and technology, and Gay Market News will watch this one with great interest.

"Independent Web publishers have been successful in creating great quality content and attracting loyal and passionate audiences, but they have been less effective in attracting national advertisers due to their limited individual size," said Elderkin.

"By developing content-rich marketing programs that span our aggregated audience, we can provide unique marketing vehicles for our advertising partners."

The logic behind that LGBT marketing concept was backed up by remarks made at the launch of Gay Ad Network by William R. Kapfer, PhD., co-president of one of the major US LGBT media players, Window Media - who are a part of the new LGBT advertising online network.

"Now as part of Gay Ad Network we have gained another layer of online sales expertise, aggregated reach, and the broad agency and client visibility we need to continue to attract high-profile brands and their national online campaigns," said Kapfer.


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