Targeting Gay Consumers - More

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Ian Johnson, Out Now
August 22, 2007

Earlier this week we discussed Out Now gay market research and its coverage in the report on targeting gay consumers as a niche target consumers marketing strategy in the consumer market.

More background is also online at this Gay Market News targeting gay consumers market coverage.

Here is our final extract from that report on targeting gay consumers via targeted advertising strategies:

Advertising - Let's highlight gay-friendly advertising, which for most companies is a first step towards more inclusive product development.

From Time Magazine (August 2006): “Advertising in gay-oriented outlets is flourishing. Beverage companies like Anheuser-Busch, holiday firms including Travelocity and automakers such as Ford helped nudge advertising spend in the US gay and lesbian press to USD 212 million last year, up more than a quarter since 2003.”

To get started, or to further hone your GLBT advertising skills, check out Commercial Closet Association, a New York City-based group that counsels firms on smarter representation of gays in advertising, and has numerous overviews of gay-inclusive ads and commercials, including the winners for the Images in Advertising Awards 2007.

The winning 'Outstanding Interactive' category being won by Out Now Consulting with the Lufthansa OutShots campaign.

For expert gay market help, targeting gay consumers, the leading research on gay consumer market issues, LGBT target consumer market research implications, and best-in-class targeting gay consumers market strategies, all from the leading gay consumer market targeting experts, contact Out Now.

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