Targeting Gay Consumers

TOPICS: Targeting gay consumers. Gay market. Lesbian and gay consumer market news. Targeting the US gay consumer market. Australia lesbian and gay target market. Europe gay target market. Pink dollar. Targeting gay market consumers and the pink pound. Targeting gay market consumers and the pink euro. Gay consumers market research. Lesbian and gay consumers market news. Gay consumer market trends. Lesbian and gay consumer market research. Gay consumer market identified as a 'Forever Trend'.

Ian Johnson, Out Now
August 21, 2007

As we mentioned yesterday, we were pleased to see Out Now gay market research referenced in a recent gay market trends report describing targeting gay consumers as a niche target market 'Forever Trend' in the consumer market.

More background is also online at Gay Market News targeting gay consumers market coverage.

Here is another extract from that gay consumer targeting report, this time about various lesbian and gay media TV options:

TV - Gay networks are popping up all over the world, perfect for getting your pink products in front of the right audience, reaping those PINK PROFITS. Here's a list of gay networks to watch:

Logo is MTV Networks' channel for "Gay America." Series include Curl Girls, Prom Queen and The Big Gay Sketch Show. Launched in June 2005, the channel is now available in 27 million US households. Logo tripled its revenue in 2006 vs. the first six months since it launched in 2005. For the first half of 2007, advertising dollars are up 60% compared to the same period a year ago.

Outzone TV: owned by NBC Universal, this is Bravo's broadband channel specifically for the online gay community. Launched in June 2006.

Here! is pitched as “Gay Television. No Apologies.” This cable and internet-TV network was launched in 2002 and is available across the US.

GAY-TV is an Italian satellite channel that's also available online, featuring lifestyle programs aimed at gay men.

Pink TV is a French pay TV station broadcasting gay-centric television 24/7, throughout France, Belgium, Luxembourg and Switzerland. Launched in October 2004.

Canadian OUTTV was the world's first 24-hour GLBT television network. Launched in 2001.

Q Television Network began in late 2004, and “ceased regular operations as of February 2006, amid allegations of corporate thievery and management incompetence.” Just to remind you that in the end, it's not just about ideas, but good execution, too ;-)

Launching this fall, Timm is the first German television channel targeted at gay men.

Also kicking off this fall, Out.TV is a Dutch gay lifestyle channel based on Canadian Out.TV, which will feature music, news, fashion, travel, a dating program and drama.

For expert gay market help, targeting gay consumers, the leading research on gay consumer market issues, LGBT target consumer market research implications, and best-in-class targeting gay consumers market strategies, all from the leading gay consumer market targeting experts, contact Out Now.

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