Ian Johnson, Out NowSeptember 2, 2007
Manchester in the north of the United Kingdom has long been a favourite city of mine.
It was great to see that the significant gay community marketing efforts of the local gay community Pride organisers, who have long enlisted grassroots local gay community support to leverage their marketing of the annual Manchester Pride festival, has been bearing fruit of late.
The 2007 event was definitely a strong gay community marketing success story.
The event was led by the local Manchester police constabulary at the head of the parade. A very good exercise in gay community marketing relations.
The BBC had an excellent report on the successful gay consumer community marketing of this Manchester Pride community festival. Here is an extract:
Police take lead in Pride parade
More than 130 police officers and staff from forces around the country have taken part in the parade at Manchester's Gay Pride festival.
A police band made up of officers from Greater Manchester, Cheshire and Merseyside led the (gay community) procession.
Thousands of people are expected to attend the annual Lesbian, Gay, Bisexual and Transgender (LGBT) festival over the August Bank Holiday.
A police spokesman said it was a "privilege to be leading this weekend".
'Diverse cities'
PC Darren Haslam, chairman of Greater Manchester Police's (GMP) Lesbian and Gay Staff Affiliation, said: "It's a clear demonstration of the commitment of GMP and forces across the country to lesbian, gay, bisexual and trans-sexual communities.
"We want to show that we are both representative and supportive of all the communities we serve.
"This is the largest ever police presence in a gay Pride parade and I am delighted that it is happening in Manchester, one of the world's most welcoming and diverse cities."
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