Gay Advertising Network

TOPICS: Gay advertising. Gay target marketing. Lesbian advertising. US gay advertising community marketing news. Gay marketing. Lesbian and gay target market. Gay ad network targeting gay consumer advertising market. Lesbian and gay marketing. LGBT. Gay marketing and advertising news. US LGBT advertising market. Gay and lesbian advertising in the US market. New Gay Ad Network set up to allow better access to US gay advertising market.

Ian Johnson, Out Now
September 11, 2007

Gay Market News has reported before on the establishment of a new online gay advertising network -- Gay Ad Network.

We have also reported on the growing gay community marketing relevance and the various online gay marketing opportunities presented by the rise of social networking gay media sites and the potential to see gay advertising streamed onto these sites, rather than more traditional gay advertising media options.

Here is a short extract from some US media coverage of this new US market gay advertising network resource:

Gay Ad Network Launches With Exclusive Publisher Partners
Vertical Ad Network Offers Wide Range of Advertiser Solutions

NEW YORK, NY -- Gay Ad Network, an online vertical advertising network, launched today with support from an influential group of gay and lesbian publishers. Local gay newspapers, national gay magazines, gay content Web sites and popular gay social networking services have aligned to create a new online media platform for national advertisers. With more than two dozen independent publisher partners representing over 200 Web sites, Gay Ad Network offers advertisers mass reach into the gay market.

The gay online advertising business has grown by an average of 33 percent annually over the past five years. Once concentrated on a few gay portals, the gay online audience is now fragmented across mainstream social networking sites and a large number of smaller gay information, news, community and niche social networking sites designed for the various segments of the gay market. Gay Ad Network aggregates these fragmented communities under one umbrella, providing online media planners an easy, efficient way to reach a large segment of the gay and lesbian market.

Launch partners represented by Gay Ad Network include Window Media properties including Washington Blade, Southern Voice, New York Blade, Express South Florida, David Atlanta and Genre Magazine; RealJock.com, a health and fitness Web site for gay men; Out in America Network, a collection of local content Web sites; Connexion.org, a social networking service for gays and lesbians; OutSports, a gay sports community; GayCities, a gay travel community; Windy City Times; Bay Windows; Pride Source; Philadelphia Gay News; JustMen; TheLWordOnline.com; GayOrbit; !!omgblog!!; GayWeddings.com; Bgay.com; GayWebSource; The DataLounge; and ProudParenting.com, a gay parenting network.

Gay Ad Network was founded by Mark Elderkin, a 13-year industry veteran and pioneer in developing gay online advertising and subscription-based businesses. As president of PlanetOut, Inc., Mark was responsible for global advertising sales, online editorial and business partnerships. Prior to his role with PlanetOut, he was CEO and founder of Gay.com, which he built into the largest gay online community.

"Independent Web publishers have been successful in creating great quality content and attracting loyal and passionate audiences, but they have been less effective in attracting national advertisers due to their limited individual size," said Elderkin. "By developing content-rich marketing programs that span our aggregated audience, we can provide unique marketing vehicles for our advertising partners."

-------------------
For expert gay marketing agency research, gay target marketing expert advice to target lesbian and gay market consumers, LGBT gay target consumer expert advice, lesbian and gay marketing research, and gay community media research help with targeting gay media market consumers, all from the leading gay consumer community marketing experts: contact Out Now.

Out Now Consulting and Gay Market News will keep you updated on all the latest gay marketing, GLBT community market research, LGBT travel and gay tourism, gay and lesbian communications, gay PR and gay advertising developments.

Gay market insight is Out Now: Gay Marketing. Solved.

OutNowConsulting.com |||| GayMarketing101.com
To contact Out Now, send us an email.

Helping brands marketing & advertising to gays and lesbians.
LGBT communications successfully reaching the lesbian and gay consumer market since 1992.

All content on all Out Now websites (C) 2007 - Out Now. Out Now Gay Market News -- Gay Marketing 101 gay market updates site. LGBT communications. Gay PR. Global gay PR marketing, gay public relations strategy, GLBT PR, LGBT issues training, gay advertising, LGBT market, lesbian and gay market research leaders, GLBT marketing. Gay Market News is Gay Marketing 101 - Out Now Gay Marketing, Advertising, Gay PR, Market Research. Travel Market. Training.

gay market gay advertising gay marketing gay tourism gay travel pink dollar pink pound gay agency advertising marketing travel tourism gay lesbian gay and lesbian market research glbt lgbt communications community pink euro

Bookmark GayMarketNews.com to get back here, and subscribe to our RSS feed. For reaching gay consumers, lesbian and gay market research, GLBT advertising, gay PR, GayComfort™ training and gay marketing strategies, choose OutNowConsulting.com.