Gay and Lesbian Marketing - Airlines

TOPICS: Gay marketing. US gay and lesbian marketing. Southwest Airlines gay marketing. LGBT travel marketing. Gay and lesbian marketing. Gay tourism. Gay marketing news. Gay and lesbian marketing communications strategies. Gay tourism marketing. Lesbian and gay marketing. Gay and lesbian community marketing. Southwest Airlines and San Francisco announce new gay and lesbian marketing initiative.


Ian Johnson, Out Now
September 16, 2007

Gay Market News discussed gay and lesbian marketing plans by Air New Zealand with their planned "Pink Flight" as part of their US marketing strategy to target gay and lesbian travel to the Australian gay and lesbian community event, Sydney Gay and Lesbian Mardi Gras.

US discount airline Southwest has joined other US airlines--and other airlines like Air New Zealand--in targeting the lesbian and gay market with a dedicated gay and lesbian marketing initiative.

The airline has been described as becoming the 'official' airline of the San Francisco bay area.

We have reported before that the San Francisco Convention and Visitors Bureau has been doing a good job at starting a targeted lesbian and gay niche marketing strategy to one of the most significant 'rites of passage' locations for gay and lesbian community travelers.

We wish this news gay and lesbian marketing initiative by San Francisco and Southwest airlines every success.

It is great to see two such important marketing brands develop new gay and lesbian marketing programs.

As for commentary as to what constitutes an 'official' airline to the gay and lesbian community for marketing purposes gfn.com has some background on that for you.
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