Ian Johnson, Out Now
September 27, 2007
Gay market research changes all the time.
To really know that you are delivering the most effective gay and lesbian marketing solutions it is critical to know both what the gay market demographics currently are and, most importantly, to understand what it is that they are telling you. It is only with that knowledge that you can be expected to make the most strategic gay and lesbian market decisions.
There are a lot of differing views out there about demographics and how much they really have to tell you about the likely consumer characteristics of a gay and lesbian market population.
At Out Now we are involved in pioneering research that is discovering that who someone is in terms of age and what their birth certificate or job description has to tell you can often be less important than what their mindset is, and how they perceive their own life in relation to the cultural zeitgeist.
We do this by managing one of the world's most comprehensive global gay market research data sets, and closely analyzing trends over time and comparing market research findings across age demographics with lifestyle characteristics.
And the results are very often enlightening.
For example, there exists a "Peter Pan" gay male psychographic for whom growing old is the worst thing that could happen to them. In a youth obsessed culture that is perhaps not surprising, however in the context of the gay male subculture it leads to some very important marketing implications and market opportunities for brands.
How important is it that a person is of a certain age-- Generation X, Y, Z or Baby Boomer--compared to how they perceive their own life stage in the context of the cultural societal life cycle?
And what are the implications of that for your gay marketing efforts?
It is always critically important to gay market success to understand how the gay target consumer market is currently thinking--and adjust your gay and lesbian marketing strategies accordingly.
These gay market research analysis findings on age and lifestyle marketing implications are contained in a new Out Now gay market research report being released in a few months time.
For details of how to access a copy, just send us a note and we will make sure you do not miss out on keeping up with all the latest marketing implications of the leading global gay community market research data findings.
Most importantly, we can help you understand just how lifestyle, age, demographics and psychographics interact in the gay market--and how these factors affect what your brand needs to do to win market share in the gay and lesbian consumer market.
Want to receive Gay Market News by email? It's easy--click here.
Out Now Consulting has 15 years experience in working in all facets of gay and lesbian marketing, including understanding gay and lesbian market research lifestyle issues and how they affect consumer brands targeting the gay market. To get expert gay and lesbian marketing insight, expert gay and lesbian target marketing advice, lesbian and gay marketing expert input, and access to leading gay community marketing professionals, all from the leading gay and lesbian community marketing experts: contact Out Now.
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For reaching gay consumers, lesbian and gay market research, GLBT advertising, gay PR, GayComfort™ training and gay marketing strategies, choose OutNowConsulting.com. To contact Out Now, send us an email. Helping brands marketing & advertising to gays and lesbians. LGBT communications successfully reaching the lesbian and gay consumer market since 1992. Out Now Consulting and Gay Market News will keep you updated on all the latest gay marketing, GLBT community market research, LGBT travel and gay tourism, gay and lesbian communications, gay PR and gay advertising developments. Gay market insight is Out Now: Gay Marketing. Solved. OutNowConsulting.com GayMarketing101.com. All content on all Out Now websites (C) 2007 - Out Now. If you find any material you believe is subject to other copyrights here, other than allowed fair use for copyright purposes, please contact Out Now with details. Out Now Gay Market News -- Gay Marketing 101 gay market updates site. LGBT communications. Gay PR. Global gay PR marketing, gay public relations strategy, GLBT PR, LGBT issues training, gay advertising, LGBT market, lesbian and gay market research leaders, GLBT marketing. Gay Market News is Gay Marketing 101 - Out Now Gay Marketing, Advertising, Gay PR, Market Research. Travel Market. Training.
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