Same Gender Travel Tours

TOPICS: Travel. Mainstream travel. Lesbian and gay travel marketing. India. LGBT. Travel marketing. Gay and lesbian travel. Lesbian and gay community marketing of travel. GLBT niche travel market develolpments. Economic Times - India Times news item on growth of same gender niche tour operators in India.

Ian Johnson, Out Now
September 11, 2007

There is much growth in travel marketing generally, not just in the area of niche gay community marketing for travel and tourism.

One interesting development is the growth of single gender tours in the Indian market. Some of this relates to lesbian and gay travel, and some does not.

Here is an extract from the India Times article on same gender travel niche marketing.

In that oddly Indian way it is about lesbian and gay travel marketing, or, perhaps, not. It is an interesting read about new niche travel marketing developments in any case.

Now, travel firms focus on the travellers' gender
11 Sep, 2007

MUMBAI: At Mumbai's Kesari Travels it is a toss-up between My Prince Charming offering tours for men - the men's way, or My Fair Lady aimed at the woman who wants to let her hair down in the company of other women.

Gender specific international tours are gaining ground, as outbound tourists move beyond the catch all family-group tours. Though still largely stereotypical, with fashion shows for women and laddish activities for men, travel companies in India are experimenting with programmes worked with a focus on the travellers' gender.

Among the early starters, Kesari Travels has built up a community around its 'My Fair Lady' travellers. Says Mercury Travels vice-chairman Ashwini Kakkar, "Women travellers have specific needs that are being targeted by the travel industry through the world. Hotels have women-only floors and have begun to routinely treat women differently from their male clientele."

The men’s tours at Kesari focus on activities like scuba diving and speed boating. But there are other tour companies like Minago travels, that promise 'much more fun.' Targetted at 'men only', the tour operator based in suburban Mumbai has put up hoardings advertising tours to Thailand.

Globally, special interest group tours cover almost everything from bicycle tours in the French Alps to wine and cheese specials. Hundreds of websites offer a range of gender specific tours. Gay tourism has also emerged as a niche business opportunity ably supported by gay guides to most cities detailing places to hang out and meet other like minded people.

"Some tour operators offer outbound tours to groups of gay people, but these are not advertised for obvious reasons," says a Mumbai-based gay activist.

Segmentation of travel into special products for niche audiences is a sign of a maturing market.

-------------------
For expert gay advertising agency research, expert gay target advertising advice to target lesbian and gay market consumers, LGBT gay target consumer market research data, lesbian and gay marketing insight, and gay community media help to best target gay community consumers, all from the leading gay community marketing experts: contact Out Now.

Out Now Consulting and Gay Market News will keep you updated on all the latest gay marketing, GLBT community market research, LGBT travel and gay tourism, gay and lesbian communications, gay PR and gay advertising developments.

Gay market insight is Out Now: Gay Marketing. Solved.

OutNowConsulting.com |||| GayMarketing101.com
To contact Out Now, send us an email.

Helping brands marketing & advertising to gays and lesbians.
LGBT communications successfully reaching the lesbian and gay consumer market since 1992.

All content on all Out Now websites (C) 2007 - Out Now. Out Now Gay Market News -- Gay Marketing 101 gay market updates site. LGBT communications. Gay PR. Global gay PR marketing, gay public relations strategy, GLBT PR, LGBT issues training, gay advertising, LGBT market, lesbian and gay market research leaders, GLBT marketing. Gay Market News is Gay Marketing 101 - Out Now Gay Marketing, Advertising, Gay PR, Market Research. Travel Market. Training.

gay market gay advertising gay marketing gay tourism gay travel pink dollar pink pound gay agency advertising marketing travel tourism gay lesbian gay and lesbian market research glbt lgbt communications community pink euro

Bookmark GayMarketNews.com to get back here, and subscribe to our RSS feed. For reaching gay consumers, lesbian and gay market research, GLBT advertising, gay PR, GayComfort™ training and gay marketing strategies, choose OutNowConsulting.com.