October 8, 2007
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TOPICS: Gay retirement. Gay seniors. Gay aged care. Gay marketing. Gray gays. Gay seniors. Lesbian and gay marketing. GLBT UK marketing research. UK gay market. Lesbian and gay marketing strategies. New lesbian and gay research to uncover where gays and lesbians plan to retire to be revealed in new Out Now UK gay market research.Out Now have announced the new UK gay marketing research just launched through DIVA, GT and Pink Paper is also to include gay market research into the retirement intentions of the UK gay and lesbian community market.
Out Now's new gay market research is the most detailed ever done in the UK gay and lesbian market.
This new gay market research will also measure lesbian and gay market attitudes, gay consumer opinions, social acceptance and anti-gay discrimination -- as well as gay market demographics and consumer spending patterns.
Out Now has been involved in undertaking leading edge gay marketing and comprehensive gay market research analysis since 1992, giving the agency the most comprehensive global set of gay market data.
This is an extract from a news media release on that new gay marketing UK research on gay and lesbian retirement and aged care..
Gay Marketing -- Where Do Gays and Lesbians Want To Retire? -- New Gay Market Research To Find Out
The most comprehensive gay and lesbian market research ever undertaken launches this week in the UK. Out Now Consulting will measure a range of consumer and social indicators in the gay community, including where gay men and lesbians want to spend their retirement years.
Gay and lesbian marketing has grown in importance in recent years. But there is still often too little gay market research that can be relied upon to accurately portray the lives of gays and lesbians.
That situation is about to change dramatically in the UK market, where leading global gay and lesbian marketing agency, Out Now, this week begins analyzing the most comprehensive lesbian and gay market research ever undertaken in the UK gay market.
The 'Out Now 2007 DIVA, GT and Pink Paper UK Gay Community Market Research Study' launches this week.
Gay and lesbian retirement plans are part of the new market research that analyzes the consumers of the most significant lesbian and gay market media products -- GT (Gay Times), Pink Paper and DIVA. Online and print data collection will yield the most extensive gay market results ever compiled in the UK gay market.
Out Now Consulting is a market leader in gay marketing research and strategy. Established in 1992, the firm is a global gay market agency relied upon by a wide range of clients. Out Now undertakes research for gay media and mainstream companies around the world.
Out Now gay marketing services include market research, training, advertising, public relations and marketing strategy development. Gay marketing clients include Barclays Bank, IBM, Toyota, German National Tourist Office, Qantas Airways, Visit Britain, Lufthansa, South African Tourism and Citibank.
Ian Johnson, CEO of Out Now Consulting, is also the gay marketing specialist business editor of Citizendium, the world's most credible online source of expert-edited reference information.
Out Now Consulting has since 1992 worked for our clients in delivering leading edge marketing solutions in all facets of gay and lesbian marketing, including understanding gay marketing issues and how they affect companies targeting the LGBT market. To get expert GLBT travel marketing communications, research and marketing strategy insight, from the leading gay and lesbian community marketing experts; contact Out Now.
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