Gay Marketing

Ian Johnson, Out Now
October 28, 2007

TOPICS: Lesbian and gay marketing communications. LGBT market. Gay and lesbian equality. Australian gay community marketing. John Howard. Kevin Rudd and the gay community voting intentions. Gay and lesbian market. US LGBT market research. UK LGBT market research. Lesbian and gay community market news updates from Gay Market News powered by Out Now.

There have been several key themes recurring the past few weeks in Gay Market News coverage of the latest gay market research, lesbian and gay marketing and interpreting gay communications from a professionals perspective.

As gay communications and gay strategic marketing professionals it is most interesting to see how these various themes have played out these past weeks in the world of gay marketing.

Here is a summary of just some of the stories we have been tracking for you recently here at Gay Market News powered by the gay marketing professionals at Out Now.

Gay community and politics

The big story at present is all about the battle in the Australian electorate between John Howard and Kevin Rudd, and the extent to which gay votes may determine the result in several key seats, including the inner Sydney seat of Wentworth -- where the sitting member of parliament in John Howard's Liberal government cabinet is Environment Minister Malcolm Turnbull.

John Howard and the gay vote

Kevin Rudd and gay voting intentions

Gay community market overview of the Australian election scenario

Malcolm Turnbull and John Howard need gay votes to hold Wentworth

LGBT communications

Workplace GLBT diversity and the importance of gay and lesbian equality and diversity at work has been a topic of interest this month too.

Gay and lesbian workplace diversity for media and gay communications professionals

Banking and finance sector professionals fear discrimination in UK for being openly gay at work

Attempts to seek passage of ENDA anti-discrimination legislation in US gay work market

Lesbian and gay marketing

As usual we covered a range of important lesbian and gay marketing topics. Here are just three examples.

US lawyers eye up new market from gay marriage and civil unions market

Advice for understanding how to better market to gay consumers

Marketing implications of growing gay seniors market

If you want to keep up with the latest lesbian and gay marketing information, rely on Gay Market News and if you want to benefit from the leading edge in gay marketing, rely on Out Now.

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