October 10, 2007
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Access market research and gay marketing at the leading edge -- gay marketing expert strategic advice from Out Now -- the experienced global strategic gay marketing, research and communications agency, specialized in targeting the lesbian and gay consumer market.
TOPICS: Gay civil unions. Lesbian and gay civil partnerships. Gay marriage. Gay weddings. Gay marketing. Legal issues. Gay and lesbian market. Pink dollar marketing. US gay and lesbian market. Lesbian and gay market news from the US. Lesbian and gay marketing. Lawyers see new gay market niche potential in growing importance of civil unions, gay marriage and civil partnerships market.The growth in gay marriage and civil unions has been covered regularly in great detail here at Gay Market News.
This has caused the advent of new gay and lesbian marketing opportunities around the world.
The gay marriage market is of growing importance in Spain.
South Africa is another place where gay weddings have caused new gay and lesbian marketing opportunities -- for civil partnerships, gay honeymoons, lesbian and gay wedding services, GLBT wedding receptions, wedding rings and much more.
The gay and lesbian honeymoons market in the UK civil partnerships market has definitely been underestimated by big business -- a situation that Out Now expects to change in coming years.
Out Now is tracking this growth of gay marriage, civil unions, civil partnerships and the accompanying gay weddings and honeymoons market and resulting new gay marketing opportunities for our clients around the world.
In the US market, one unlikely new gay market niche opportunity is for lawyers. The legal profession is not adverse to targeting new niche marketing opportunities as they arise, and the gay and lesbian market for civil unions legal services in no exception.
There is an interesting read in the latest issue of Hartford Business online. As the article notes “Unless you know who to ask, you really won’t be easily able to find the people who do this.”
The differing legal regimes currently operating in the US market means that trust and estate lawyers have a lot of work to do to help gay and lesbian couples work out their legal positions as they marry in one state but then move to another.
Of course, much of this could be easily resolved by the growing social acceptance of lesbian and gay marriage as being a symbol of one of the most fundamental human qualities -- the gift of falling in love.
In the meantime, many millions of pink dollars in legal fees will result as gays and lesbians try to nurture their legal needs as well as their emotional ones.
If you would like some help on gay marriage marketing issues, Out Now has a wealth of gay and lesbian marketing insight to offer.
Out Now gay marketing services include market research, training, advertising, public relations and marketing strategy development. Gay marketing clients include Barclays Bank, IBM, Toyota, German National Tourist Office, Qantas Airways, Visit Britain, Lufthansa, South African Tourism and Citibank.
Ian Johnson, CEO of Out Now Consulting, is also the gay marketing specialist business editor of Citizendium, the world's most credible online source of expert-edited reference information.
Out Now Consulting has since 1992 worked for our clients in delivering leading edge marketing solutions in all facets of gay and lesbian marketing, including understanding gay marketing issues and how they affect companies targeting the LGBT market. To get expert GLBT travel marketing communications, research and marketing strategy insight, from the leading gay and lesbian community marketing experts; contact Out Now.
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Out Now has been involved in undertaking leading edge gay marketing and comprehensive gay market research analysis since 1992, giving the agency the most comprehensive global set of gay market data.
For reaching gay consumers, lesbian and gay market research, GLBT advertising, gay PR, GayComfort™ training and gay marketing strategies, choose OutNowConsulting.com. LGBT communications successfully reaching the lesbian and gay consumer market since 1992. To contact Out Now, send us an email. Helping brands marketing & advertising to gays and lesbians. Out Now Consulting and Gay Market News will keep you updated on all the latest gay marketing, GLBT community market research, LGBT travel and gay tourism, gay and lesbian communications, gay PR and gay advertising developments. Gay market insight is Out Now: Gay Marketing. Solved. OutNowConsulting.com GayMarketing101.com. All content on all Out Now websites (C) 2007 - Out Now. If you find any material you believe is subject to other copyrights here, other than allowed fair use for copyright purposes, please contact Out Now with details. Out Now Gay Market News -- Gay Marketing 101 gay market updates site. LGBT communications. Gay PR. Global gay PR marketing, gay public relations strategy, GLBT PR, LGBT issues training, gay advertising, LGBT market, lesbian and gay market research leaders, GLBT marketing. Gay Market News is Gay Marketing 101 - Out Now Gay Marketing, Advertising, Gay PR, Market Research. Travel Market. Training.
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