Ian Johnson, Out Now
October 31, 2007
TOPICS: LGBT tourism. Lesbian and gay tourism marketing. LGBT travel market news. Marketing of gay and lesbian travel and gay market tourism. Need for hotels to deliver gay friendly lesbian and gay customer service. Need for gay and lesbian tourism to deliver gay friendly LGBT marketing development.
To receive Gay Market News by email? It's easy. Click here.
Gay Market News yesterday included mention of the need for the travel and tourism sector, especially the gay travel sector to deliver gay friendly hotel accommodation.
The need for the industry to get it right when it comes to gay and lesbian customer service delivery is a critical component that must be focused on in the gay marketing efforts of the travel and tourism sector.
Being gay market ready requires a lot more than a rainbow flag out the front of an establishment. Or just listing in a gay travel guide listings site. A lot more.
Further discussion will ensue, and following on from yesterday's article, here is more from Out Now on this very important gay travel marketing issue.
GayComfort
In response, Out Now has developed an e-learning program called GayComfort.
It is designed to provide practical guidance to hotel, agency and operator staff on the travel concerns of gay and lesbian customers.
Gay customers want what everyone wants – a relaxed and comfortable holiday travel experience.
Gay guests enjoy a far more positive opinion of the travel experience as a result – and are more likely to refer others to choose that property or brand for future travel needs. Making any customer more satisfied is not just a nice goal – it is good business.
How to register
For information on how to register for the GayComfort program agents should email Out Now.
GayComfort training includes:
Why does this matter: training on gay issues is not about politics. It is about improving customer service delivery and improving profit
What can I do: practical ways staff can improve the quality of the travel experience for gay travellers
Dos and don’ts: teaches staff not to assume anything. Practical help to deliver a professional service in a comfortable and respectful manner
Language: what to say, not to say
Stereotypes: how to avoid letting them influence service delivery
Quiz: results e-mailed to management, along with Out Now’s recommendations on each individual staff member’s learning
For more information on effective gay travel marketing solutions to deliver best-in-class gay travel marketing customer service to your gay and lesbian guests, contact Out Now via email and we can be pleased to send you more details.
If you want to keep up with the latest lesbian and gay marketing information, rely on Gay Market News and if you want to benefit from the leading edge in gay marketing, rely on Out Now.
--------------------------------------
To get expert gay and lesbian marketing communications, research and marketing strategy insight, with access to the leading expert gay and lesbian target marketing advice, lesbian and gay marketing expert input, all from the leading gay and lesbian community marketing experts: discover why leading tourism brands choose Out Now.
For leading edge gay marketing guidance to better understand your target gay consumer, contact us for gay marketing expert advice from Out Now -- advanced gay consumer marketing insight.
--------------------------------------
Out Now Consulting has 15 years experience in working in all facets of gay and lesbian marketing, including understanding gay and lesbian demographic issues and how they affect companies targeting the gay market.
All content on all Out Now websites (C) 2007 - Out Now. If you find any material you believe is subject to other copyrights here, other than allowed fair use for copyright purposes, please contact Out Now with details. Out Now Gay Market News -- Gay Marketing 101 gay market updates site. LGBT communications. Gay PR. Global gay PR marketing, gay public relations strategy, GLBT PR, LGBT issues training, gay advertising, LGBT market, lesbian and gay market research leaders, GLBT marketing. Gay Market News is Gay Marketing 101 - Out Now Gay Marketing, Advertising, Gay PR, Market Research. Travel Market. Training.
gay market gay advertising gay marketing gay tourism gay travel pink dollar pink pound gay agency advertising marketing travel tourism gay lesbian gay and lesbian market research glbt lgbt communications community pink euro
0 comments:
Post a Comment