Ian Johnson, Out Now
October 30, 2007
TOPICS: Lesbian and gay travel marketing. LGBT tourism market. Gay and lesbian travel and gay tourism. US gay and lesbian marketing. Gay and lesbian tourism marketing for hotels industry. Need for hotels to deliver gay friendly lesbian and gay customer service.
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Gay Market News often discusses the need for those in the travel and tourism sectors to understand the travel concerns of the lesbian and gay travel segment.
One big issue is the lesbian and gay travel need for certainty when traveling that the reception they will get at hotel reception is going to be friendly and welcoming.
We will discuss more on this in coming weeks, but here is an extract of an article on gay travel marketing sensitivity we thought would be of interest on this critically important topic to the gay travel sector:
After a long flight you’re at hotel reception in a particularly nice property, but there’s an all too familiar tension.
You are gay, and you and your partner know from experience what happens next is a bit of a lottery.
How will they react when you tell them the booking is actually supposed to be for a double room?
All through a holiday, moments of tension arise for gay travellers – never knowing how comfortable the next staff member will be about the customer’s sexuality.
Gay couples travelling together have to reveal their sexuality repeatedly to staff, never knowing what the response to this might be.
Their sexuality can be relevant when renting a car, checking-in to a hotel and getting room service delivered. Even dining together in the restaurant, or having a drink at the bar can be awkward.
Staff often pick up on customers’ sexuality, and react, either consciously or unconsciously. If the customer thinks the staff member is not comfortable, the customer doesn’t feel comfortable.
For more information on effective gay travel marketing solutions to deliver best-in-class gay travel marketing customer service to your gay and lesbian guests, contact Out Now via email and we can be pleased to send you more details.
If you want to keep up with the latest lesbian and gay marketing information, rely on Gay Market News and if you want to benefit from the leading edge in gay marketing, rely on Out Now.
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For leading edge gay marketing guidance to better understand your target gay consumer, contact us for gay marketing expert advice from Out Now -- advanced gay consumer marketing insight.
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