Ian Johnson, Out Now
November 18, 2007
TOPICS: Lesbian and gay community marketing. French lesbian and gay market. GLBT market equality. Gay community marketing. Paris, France. Tetu magazine. Lesbian and gay marketing and lifestyle show in Paris.
Gay Market News keeps you updated on the latest developments in the world of lesbian and gay community marketing. The French gay market showed itself to be out and strong this month at the new gay and lesbian lifestyle show SIGL- the Salon International Gay, Lesbien and Friendly show.
I was fortunate to have the chance to attend and was quite impressed. The entrance was right outside the inverted pyramid of the Louvre of The Da Vinci Code fame.
The day I attended, Saturday, was quite busy -- although the Sunday was less so apparently.
What was impressive though was the professionalism and breadth of exhibitors, demonstrating a strong continuing growth in the evolution of gay marketing in France.
Exhibitors as varied as French gay market magazine Tetu, International Gay and lesbian Travel Association IGLTA, Qantas, Marketing Manchester and gay market TV channel Pink TV.
The diversity of exhibitors reflected the gay market diversity on display amongst visitors with young and old, gay, lesbian, transgender visitors all evident the day I attended.
Such shows have been around in other markets around the world in years past including the United States, Australia, the UK market and elsewhere. They are not always successful but the Paris SIGL show seemed to get the mix of exhibitors, lifestyle, marketing and entertainment just about right to keep the audience interested.
And, importantly, to motivate them to return next year.
Well done to the organizers of SIGL in France -- their show was most definitely a gay market success.
-------------------
Access market research and gay marketing at the leading edge -- gay marketing expert strategic advice from Out Now -- the experienced global strategic gay marketing, research and communications agency, specialized in targeting the lesbian and gay consumer market.
Want to receive Gay Market News by email? It's easy--click here.
Out Now Consulting has since 1992 worked for our clients in delivering leading edge marketing solutions in all facets of gay and lesbian marketing, including understanding gay and lesbian communications issues. To get expert gay marketing communications, research and marketing strategy insight, from the leading gay and lesbian communications marketing experts; contact Out Now.
For reaching gay consumers, lesbian and gay market research, GLBT advertising, gay PR, GayComfort™ training and gay marketing strategies, choose OutNowConsulting.com. LGBT communications successfully reaching the lesbian and gay consumer market since 1992. To contact Out Now, send us an email. Helping brands marketing & advertising to gays and lesbians. Out Now Consulting and Gay Market News will keep you updated on all the latest gay marketing, GLBT community market research, LGBT travel and gay tourism, gay and lesbian communications, gay PR and gay advertising developments. Gay market insight is Out Now: Gay Marketing. Solved. OutNowConsulting.com GayMarketing101.com. All content on all Out Now websites (C) 2007 - Out Now. If you find any material you believe is subject to other copyrights here, other than allowed fair use for copyright purposes, please contact Out Now with details. Out Now Gay Market News -- Gay Marketing 101 gay market updates site. LGBT communications. Gay PR. Global gay PR marketing, gay public relations strategy, GLBT PR, LGBT issues training, gay advertising, LGBT market, lesbian and gay market research leaders, GLBT marketing. Gay Market News is Gay Marketing 101 - Out Now Gay Marketing, Advertising, Gay PR, Market Research. Travel Market. Training.
gay market gay advertising gay marketing gay tourism gay travel pink dollar pink pound gay agency advertising marketing travel tourism gay lesbian gay and lesbian market research glbt lgbt communications community pink euro
0 comments:
Post a Comment