Ian Johnson, Out Now
November 6, 2007
TOPICS: Gay marketing. Lesbian and gay market. Ireland gay community marketing. Gay Community News. GCN Out Now gay market research referenced in Ireland letter to the editor.
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Gay Market News reports on the latest developments in the push for equal recognition for civil unions in Ireland.
Ireland is an important, but often forgotten, market in the EU eurozone.
The country has the EU common currency, the Euro. It became home to one of the fastest growing EU success economies, and it has witnessed growth in marketing initiatives in a range of markets.
Including the lesbian and gay consumer market.
Groundbreaking Out Now research for leading Ireland gay community marketing publication, GCN, was widely reported upon in Irish mainstream media earlier this year.
In fact the gay community marketing research undertaken by Out Now for GCN made front page news in the leading Irish daily newspaper on a range of areas.
This media coverage included a range of gay marketing matters -- as well as highly important new findings on lesbian and gay social matters, relationships, demographics and other areas including workplace discrimination and violence against, and harassment of, lesbians and gay men in Ireland.
The latest from Ireland sees the Out Now GCN research referenced again - this time in the context of the growing push for the legal recognition of lesbian and gay relationships in Ireland.
This letter to the editor of the Irish Independent is typical of the debate currently going on as Ireland makes moves towards becoming a member of the international community of civilized society - where the gender of one's partner is no longer a basis for legal discrimination.
Let's hope more countries -- including Ireland -- will soon be joining the club.
Gay union debate missing the point
Once again, a negative slant on gay issues has been taken, this time in Fionnan Sheahan's article, "Gay marriages soon to be legal" (Irish Independent November 1).
The decision to focus on the tax implications of what is an important human rights issue is disgraceful.
Legal recognition of gay partnerships is long overdue, and it is an issue that has caused pain and uncertainty to thousands of for gay couples all over the country.
A lack of legal protection represents one of the final stumbling blocks on our way to full equality. A recent survey carried out by Out Now Consulting, on behalf of GCN magazine, found that there are approximately 200,000 gay people in Ireland.
The research indicated Irish gays and lesbians are likely to be well-educated, well-travelled, and well-paid, with a gay man's average income lying approximately €15,000 above the national average.
Gay and lesbian pre-tax income averages €8.75bn per annum, and the "pink pound" is recognised as a strong contributor to the retail economy.
As a gay taxpayer, I find it insulting that Mr Sheahan chooses to focus on the cost to the exchequer, rather than the final fulfilment of what is a basic human rights issue.
For more information on effective gay community marketing and gay market research solutions to deliver best-in-class gay marketing results and strategies, contact Out Now via email and we can be pleased to send you more details.
If you want to keep up with the latest lesbian and gay marketing information, rely on Gay Market News and if you want to benefit from the leading edge in gay marketing, rely on Out Now.
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