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Saturday, November 17, 2007

International Day For Tolerance

Gay and lesbian marketing is first and foremost about people. Recognition of gay market diversity and equality are fundamental principles that guide everything we do at Out Now.

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Ian Johnson, Out Now
November 17, 2007
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TOPICS: Lesbian and gay market. GLBT market equality. Gay community marketing. Lesbian and gay market diversity and equality. United Nations UN International Day For Tolerance.

Gay Market News is proud to acknowledge the importance of diversity. Tolerance of diversity is increasingly important. I believe though that tolerance is merely a first step on the road to the more important goal of acceptance of equality.

At Out Now every client presentation includes a very important proposition: diversity is key.

In life as in the gay market, acknowledging and embracing diversity is the road to respect and equality for all.

I think Helen Keller said it well:

"The highest result of education is tolerance."

In honor of the UN International Day For Tolerance we are pleased to bring you these words from the City College of San Francisco on the importance of tolerance in the area of sexuality.

They are written by a gay Arab-American Jim Saliba and they reflect the dividends of tolerance, equality and acceptance. It captures the wonderful day when San Francisco City presided over City Hall gay civil unions. The fact that such ceremonies proved fleeting, and cannot be entered into today, tells us we perhaps still have long way to go on the road to tolerance, acceptance and equality.

Proud to be a San Franciscan

Thursday, February 12, 2004

Today for the first time I walked into City Hall and actually believed that it was mine: that I was an equal citizen of a jurisdiction in which I live.

I walked into the City Hall rotunda and saw couples being married all around. Couples who had been together 3 years, 8 years, 23 years, and just two days shy of 51 years. Couples without children, with infants who were with them, and with children who were in school.

Couples whose parents came with them carrying roses and couples who had their parents listening to their ceremonies on cell phones because there was no advance notice for them to fly to San Francisco from the east coast. Couples formally dressed and couples in sweatshirts and jeans. Couples with entourages of friends and couples who came on their own and drafted bystanders like myself as their official witnesses.

Everywhere lesbian and gay couples who pledged to each other their lifelong love and commitment. And with each couple, San Francisco city officials, who were Black, Asian, and White, straight, lesbian, and gay, pronouncing them "spouses for life".

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