Want to receive Gay Market News by email? It's easy--click here.

Ian Johnson, Out Now
November 27, 2007

TOPICS: Gay community news. Lesbian community marketing. Australian election. Wentworth. Malcolm Turnbull. Gay vote. Lesbian and gay voters in Australia. Australian Federal Election sees John Howard defeated to be replaced by the Centre-Left Australian Labor Party leader Kevin Rudd. Gay community impact not yet clear.
Gay Market News has covered the Australian mainstream and gay and lesbian political scene and its impact on the nation's gay community several time this past year.
Veteran leader, conservative John Howard, has been Australia's second longest serving PM, and also now looks like becoming only the second ever serving Prime Minister to lose his own seat in a general election.
Saturday's Australian election saw John Howard beaten by incoming Kevin Rudd.
So what does this result mean for Australia's lesbian and gay communities? The sitting Liberal MP in Australia's 'gayest' electorate of Wentworth, Malcolm Turnbull, was returned, going against the trend against his leader John Howard.
Malcolm Turnbull, often seen as a rival to John Howard, had placed full page election advertisements into local Sydney lesbian and gay media urging gay and lesbian voters to return him to parliament as their local member.
In the short term, following the historic victory by Kevin Rudd's labor Party against John Howard's Liberals, there is expected to be removal of more than 50 pieces of discriminatory laws from the Australian statute books, laws that have been identified as directly being responsible for discrimination against Australia's almost one million lesbian and gay citizens.
The area of gay and lesbian Civil Unions, or lesbian and gay marriage, is another topic that waits to be considered by the incoming Labor government.
Kevin Rudd though has said that he is not in favor of gay marriage, so whether that still leaves the door open to Civil Partnerships, such as those in the UK, remains to be seen.
There was a strong 'me-too' element to Kevin Rudd's successful election winning campaign, and that may mean that as the new government takes power, there may be a broadening of the Labor Party's announced social agenda to more adequately address the concerns of lesbian and gay Australians who are hoping to one day achieve true legal and social equality.
Or not.
I have written before that Australia -- the home of the 'Fair Go' -- seems a natural place to lead the world on lesbian and gay equal rights, but sadly under John Howard this was never likely to be the case.
It remains to be seen how much progress the gay and lesbian community can expect to achieve under Kevin Rudd, but it is certainly a nice feeling to know that the obvious impossibility of progress under John Howard has now been consigned to the dustbin of history.
Interesting days lie ahead for the Australian lesbian and gay community.
To learn more about the lesbian and gay community -- and its political viewpoints -- contact Out Now. Gay and lesbian strategic marketing specialists since 1992.
-------------------
Out Now Consulting has since 1992 worked for our clients in delivering leading edge marketing solutions in all facets of gay and lesbian marketing, including understanding gay and lesbian communications issues. To get expert gay marketing communications, research and marketing strategy insight, from the leading gay and lesbian communications marketing experts; contact Out Now.
For reaching gay consumers, lesbian and gay market research, GLBT advertising, gay PR, GayComfort™ training and gay marketing strategies, choose OutNowConsulting.com. LGBT communications successfully reaching the lesbian and gay consumer market since 1992.
To contact Out Now, send us an email. Helping brands marketing & advertising to gays and lesbians. Out Now Consulting and Gay Market News will keep you updated on all the latest gay marketing, GLBT community market research, LGBT travel and gay tourism, gay and lesbian communications, gay PR and gay advertising developments. Gay market insight is Out Now: Gay Marketing. Solved. OutNowConsulting.com GayMarketing101.com. All content on all Out Now websites (C) 2007 - Out Now. If you find any material you believe is subject to other copyrights here, other than allowed fair use for copyright purposes, please contact Out Now with details. Out Now Gay Market News -- Gay Marketing 101 gay market updates site. LGBT communications. Gay PR. Global gay PR marketing, gay public relations strategy, GLBT PR, LGBT issues training, gay advertising, LGBT market, lesbian and gay market research leaders, GLBT marketing. Gay Market News is Gay Marketing 101 - Out Now Gay Marketing, Advertising, Gay PR, Market Research. Travel Market. Training.
gay market gay advertising gay marketing gay tourism gay travel pink dollar pink pound gay agency advertising marketing travel tourism gay lesbian gay and lesbian market research glbt lgbt communications community pink euro


0 comments:
Post a Comment