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Ian Johnson, Out Now
January 25, 2008
TOPICS: Gay tourism market. Pittsburgh Convention and Visitors Bureau. Marketing gay Pittsburgh. US lesbian and gay tourism marketing strategies. Gay travel and tourism marketing. Visit Pittsburgh.Gay Market News talks a lot about the importance of applying consistent effort in targeting the lesbian and gay tourism market.
We first reported last year on one particular city -- whose interest in gay marketing we described as being representative of the market reaching a 'tipping point' -- not cut from the traditional "gay destination" cloth.
That city is Pittsburgh and we applauded its gay marketing strategy.
Now comes news that Pittsburgh understands the critical importance of consistent and ongoing attention to the gay travel market in achieving lesbian and gay tourism marketing sales results.
In a GayWired report, the progress of Pittsburgh has been noted.
We commend Pittsburgh on their demonstrated strategic commitment, and Gay Market News will keep you up-to-date on their future gay and lesbian marketing strategies.
Here is an extract of the latest news from Pittsburgh:
Pittsburgh Reaches Out to Gay and Lesbian Tourists
Pittsburgh—the newest gay hotspot? Maybe.
The wild success of gay specific marketing campaigns in destinations like Philadelphia and Fort Lauderdale is apparently having a ripple effect in major cities across America, like Pittsburgh, where the pursuit of the pink dollar is reaching a fever pitch.
Like so many other cities, Pittsburgh is trying to attract more gay and lesbian visitors by tackling misconceptions about the town head on and showing the gay and lesbian community what it has to offer.
"Statistics tell us there is a lot of money to be had, a lot of money to spend," said Beverly Morrow-Jones of Visit Pittsburgh according to WTAE TV. "They like spending money and they like having a good time, and I think, just like everybody else, the gay and lesbian community wants to feel welcomed."
To this end [Pittsburgh Convention & Visitors Bureau] launched the LGBT specific Navigaytor travel guide. The purpose of the guide is to better expose the gay friendly side of Pittsburgh and to position the city as an inviting destination for gay and lesbian travelers.
So far the city’s efforts to be more gay welcoming have been greeted enthusiastically by Pittsburgh’s local LGBT community.
"I think it's huge," said Gary Van Horn of the Delta Foundation, which helps to unite Pittsburgh's gay community Van Horn. "I think they see that there is a huge market there and to kind of encompass that and bring them to Pittsburgh, I think, is great."
For more information on Pittsburgh gay-friendly travel options, go to: www.visitpittsburgh.com.
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