Gay Market News

It is always satisfying when other people notice the hard work one puts into one's own job. So it is nice to acknowledge the recognition of Gay Market News by prominent online website Pop Matters.

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Ian Johnson, Out Now
March 24, 2008

TOPICS: Pop culture. Gay advertising commentary. GLBT market. Gay advertising and marketing commentary. Global gay and lesbian community. Gay marketing and advertising. Pop Matters website gives hat tip to Gay Market News.

Gay Market News takes its pre-eminent role as the go-to place for the latest news and information from the world of gay marketing very seriously indeed.

So it most certainly represents very welcome and really quite appreciated feedback on our work to read recently that Gay Market News is acknowledged for this very role by the important pop culture website PopMatters.com -- in its overview of what's important online in the world of gay and lesbian cultural matters.

I would make one observation about their opening comments (see the linked article below) about a world where the prevalence of the internet is creating a space something like the old fashioned 'Speaker's Corner' -- making it possible for anyone to access information about anything at almost anytime.

The importance of quality gay marketing and gay business content -- driven by real gay market expert insight -- is now more important than ever as a result.

Just as with Speaker's Corner: you need to know that the person you are listening to has the knowledge and expertise needed to make their comments worth listening to.

That is precisely what we at Out Now always work hard to deliver for all the readers of Gay Market News -- and it is that which Pop Matters acknowledges us for.

As the British are fond of saying: Gay Market News does just exactly "what it says on the tin".

You may be interested to read about this for yourself, so here is an extract on the Pop Matters article that mentions Gay Market News's place in the pantheon of global lesbian and gay online culture:

Getting to Know You

According to the article “Why we Blog” in the journal Communications of the ACM (Association of Computing Machinery), there are five primary reasons people chose to start a blog:

1. To provide a chronicle of one’s own life, an online diary of sorts
2. To express one’s opinions and editorialize
3. To have an place for emotional release
4. To engage in the practice of writing as a means of idea expression; and
5. To create a forum for like-minded individuals

(Nardi, Bonnie A.; Schiano, Diane J.; Gumbrecht, Michelle; and Swartz, Luke. December 2004)

As the writers of the article acknowledge, there are other reasons to blog, but most homespun blogs fit well into one of these categories (this excludes so-called “blogs” posted by companies with the purpose of promoting a line of products or commercial websites, often pornographic in nature).

There are countless stories to be told -- some more interesting than others. In terms of the GLBT community, these stories represent who we are -- some of us are interesting, some of us are not.

Perhaps the best-known gay blogger is Perez Hilton, who(se) gossip-oriented blog is the web equivalent of The National Enquirer. Those familiar with his site find him either hip and clever or egotistical and cruel. Since I fall into the latter category, I’ll focus attention on blogs that present the community in a better light.

For those more serious about learning about world events or news stories which specifically affect GLBT persons, several blogs are a better choice.

Pam’s House Blend, run by Pam Spaulding, is one of the best for world news of issues affecting gays and lesbians.

For business news, readers can check out Gay Market News, which focuses on how forces in the market place affect and are affected by gays and lesbians. Stories featured on the site highlight such things as workplace diversity and a gay marketing masterclass being taught at the London World Travel Market, one of the marketing industry’s largest conferences.

Queercents offers practical personal advice for financial saving and investing for members of the GLBT world, under the banner, “We’re Here, We’re Queer, and We’re Not Going Shopping without Coupons”.

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