The groundbreaking work of gay marketing specialist Out Now and World Travel Market (WTM) is now available online for a global audience.
Ian Johnson, Out Now
December 31, 2008
TOPICS: Gay and lesbian tourism. London WTM. World Travel Market. Out Now Gay Marketing Masterclass is now online as a webinar.
This is the last day of a very busy year.
We will start the New Year running with a recap of some of the most important gay marketing developments in 2008, plus a look forward to what is coming up in 2009.
Today we can announce that the recent Out Now Gay Marketing Masterclass at WTM is one of a handful of pay-content webinars online at the London World Travel Market site. News on that is below.
Our very best wishes to all readers for a safe, happy and prosperous 2009.
Out Now and WTM Take Gay Market Education Training Online
The groundbreaking work of gay marketing specialist Out Now and World Travel Market (WTM) is now available online for a global audience.
The lesbian and gay market for travel and tourism has become increasingly sought after - particularly at a time of global slowdown. Out Now gay market research shows that lesbian and gay appetite for travel remains comparatively strong, especially as a result of the higher prevalence of 'Double Income No Kids’ (DINK) households which characterizes the gay market in many markets globally.
Now WTM has released a new online webinar, featuring Out Now's CEO Ian Johnson, presenting the latest gay marketing knowledge including lesbian and gay market research, case studies and strategic insight.
The webinar was created during the recent 'Gay Marketing Masterclass by Out Now' held in London at WTM.
As well as covering the latest advice on how to tap into the gay market, the webinar includes as its theme 'Homosexual, not homogenous' - with a detailed discussion of the ways in which gay consumers are made up of a set of complementing consumer niches, and how targeting 'the' gay market necessarily requires a good understanding of how these groups interact and coalesce.
"We are pleased that our gay marketing expertise can better reach a global marketing audience, as a result of this new webinar," says Johnson. “Gay and lesbian consumers present unique opportunities and challenges. Helping the industry understand and capitalise on this is a vital part of our work. Out Now consistently works at the leading-edge of gay marketing, and our collaboration with WTM on this project reflects that."
Johnson is joined by other industry experts in the WTM webinar including leading media publisher, Millivres (Kim Watson), the International Gay and Lesbian Travel Association IGLTA (Darren Cooper) and 20Plus30 seniors marketing agency (Dick Stroud).
The webinar also covers details of the groundbreaking new 'GayComfort' training, marketing and accreditation program - described by industry commentators as "the world's best".
"WTM always gives its visitors in London access to the latest essential travel marketing developments," says Fiona Jeffery, Chairman of World Travel Market. "This new Out Now gay marketing webinar now lets us deliver this essential marketing access to a global audience, wherever they may be."
Out Now has been working at the leading edge of gay marketing since 1992, helping clients including IBM, Toyota, Barclays, Citibank, Lufthansa, Qantas, South African Tourism and German National Tourism target lesbian and gay marketing opportunities. This award winning company works in markets across the world and always retains an ongoing focus on treating the needs of gay consumers as the central core of its business.
For more information:
Ian Johnson
Founder and CEO
Out Now
Cell/mobile: +44-(0)20-8123 5288
info(at)outnowconsulting.com
OutNowConsulting.com
GayComfort.com
GayMarketNews.com
Katy Kenyon, WTM on +44 (0) 20 8910 7020.
If you would like Out Now to help you take your marketing to the leading edge, please do get in touch.
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To learn how to get lesbian and gay marketing strategy right -- rely on gay marketing expert strategic advice from Out Now -- the leading experienced global strategic gay marketing, research and communications agency.
