One of the newest - and most impressive - tourism destinations targeting the lesbian and gay traveler is Tel Aviv. Now comes details of a significant new travel marketing opportunity. Learn more.
Ian Johnson, Out Now
May 5, 2009
TOPICS: Tel Aviv. Gay and lesbian travel marketing. Gay marketing. LGBT tourism. Jerusalem. Jewish culture. Lesbian and gay destinations. Destination marketing. CVBs.
It is always exciting to discover new opportunities in life.
I spent the past few days discovering what makes Tel Aviv one of the up and coming 'hot' new destinations for gay and lesbian travel.
Thanks to the people out there I met with, I left utterly convinced that Tel Aviv is set to see a growing number of lesbian and gay travelers keen to discover the new 'in' destination.
What astounded me was the difference between what I usually see reported about Tel Aviv in the media, and what I actually saw on the ground.
Suffice to say that after CNN, Fox and Sky News pack up their cameras and chase their next drama, Tel Aviv gets on with the business of life.
Big business
One of the exciting new developments is the inaugural TLV Gay and Lesbian Tourism Expo - happening next month.
For a miniscule amount of money - travel companies, hotels, airlines, destinations, online booking agencies and more will get to showcase their wares to an eagerly receptive and growing gay and lesbian market over in Tel Aviv.
Out Now is pleased to be involved, and be sure to mention us if you are quick enough to take advantage of the special reduced price offer to get your tourism business out in front of more than 12,000 new gay customers next month. This will be the biggest event happening in Tel Aviv on June 12.
Here are the essential '101' details:
TLV Gay and Lesbian Tourism Expo
On Friday June 12, more than 12,000 gays, lesbians, families and friends will all be in one place. At the GLBT Community Center in Tel Aviv. 12,000+ customers — looking to learn more about gay travel.
As a high growth market region, your participation at the TLV Gay and Lesbian Tourism Expo in Tel Aviv will be one of the smartest marketing decisions you will make this year.
Some key facts.
- Timed to coincide with the start of the 2009 tourist season.
- Low cost
- Prominent event position
- Strategic location
- 5 hours of crowds before start of Tel Aviv Pride parade
- Priced from just USD$350 — taking a stand at this event is a minimal expense in one of the world’s fastest growing gay markets.
Special rates apply only until 15 May, and remaining spaces are limited, so don’t miss out. Act now. Special bonus discount of up to USD$100 for IGLTA members.
For information, and to register today, contact:
Shai Doitsh
Head of Gay Tourism, Aguda
City of Tel Aviv
shai@glbt.org.il
www.GayIsrael.org.il
Phone: +972 - 50 - 382 0125
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AdWeek recently referred to one of Out Now's gay advertising campaigns as "the year's most talked about tourism ads." Out Now Consulting is a leading global gay marketing specialist agency, founded in 1992. Clients include Barclays, IBM, Toyota, Citibank, German National Tourist Office, Visit Britain, Lufthansa and Time Inc. Magazines. Out Now recently won the "Outstanding Interactive" category in New York at the 'Images in Advertising' awards for an online campaign for their client Lufthansa.
If you would like Out Now to help you take your marketing to the leading-edge of sales results, please do get in touch.
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