Ian Johnson, Out Now
June 18, 2009
Topics: Argentina. Buenos Aires. Gay marketing. LGBT entrepreneurs. GLBT market. Gay travel. Lesbian tourism. Gay and lesbian advertising. Out Now. Gay and lesbian marketing conferences. 2nd International forum of gay marketing specialists taking place next month in BA, Argentina.
Gay and lesbian marketing is literally spreading its reach around the entire globe.
One city with no illusions about the strong marketing potential of the global gay and lesbian market is Buenos Aires in Argentina.
Next month the 2nd International Meeting of Business People and Entrepreneurs Focused on The GLBT Market is taking place in Buenos Aires from July 15 - July 16.
Jam-packed with gay marketing goodness
The seminar program is formidable - with many leading gay marketing luminaries on the agenda.
I was privileged to be invited - and my seminar is called: Gay Marketing - How To Get It Right.
Or - as I am also delighted to offer: Marketing Gay - Como Crear Una Campana Efectiva.
The program features a well designed, high quality and very informative program of gay marketing content.
The event has received official recognition from the City of Buenos Aires - being allocated a certificate of financial importance - signifying just how seriously the city appreciates the immense value and power of the global gay and lesbian market.
Because of the global emphasis and importance of this Forum it is being sponsored by both the City of Buenos Aires Tourism Board and the National Argentina Tourism Department.
One presentation I am especially looking forward to is that from the President of the now global gay hotels brand - Axel Hotels - the highly respected Mr Juan P. Juliá.
Powerhouse organizers
The people behind this event are two highly impressive guys - Pablo De Luca and Gustavo Noguera.
Gustavo and Pablo are also behind some great gay targeted business initiatives including GMaps360 - an innovative gay and lesbian information maps service; and GNetwork360 - the organizing brand behind next month's gay marketing conference in Buenos Aires.
It is one of the highlights of my year to be invited to this leading-edge gay marketing event in Buenos Aires.
For those of you that can make it - please be sure to say hi there!
To register: click here.
The 2nd International Meeting of Business People and Entrepreneurs Focused on The GLBT Market takes place on July 15 and 16, 2009 at the very well-targeted 'hetero-friendly hotel', The Axel Hotel, in Buenos Aires, Argentina. Reservations are limited, free of charge, and available now online. Book now to secure your - and your colleagues' - place.
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If you would like Out Now to help you take your marketing to the leading-edge of sales results, please do get in touch.
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AdWeek recently referred to one of Out Now's gay advertising campaigns as "the year's most talked about tourism ads." Out Now Consulting is a leading global gay marketing specialist agency, founded in 1992. Clients include Barclays, IBM, Toyota, Citibank, German National Tourist Office, Visit Britain, Lufthansa and Time Inc. Magazines. Out Now recently won the "Outstanding Interactive" category in New York at the 'Images in Advertising' awards for an online campaign for their client Lufthansa.
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To learn how to get lesbian and gay marketing strategy right -- rely on gay marketing expert strategic advice from Out Now -- the leading experienced global strategic gay marketing, research and communications agency.
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